Entries by Taylor Ball

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Google’s Latest Tool Lets You Test and Preview AMP Pages

In the wake of the one-year anniversary of the release of AMP (accelerated mobile pages), Google has released a new testing tool to help content publishers ensure their AMP pages are properly set-up and displaying correctly. The tool is directly available at https://search.google.com/search-console/amp and can be accessed through the Google Search Console. The testing tool […]

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Is Voice Search About To Go Mainstream?

Is voice search the next big thing? While more and more people are becoming accustomed to talking into their smartphones, tablets, and smart watches to take notes, get answers, and send messages, most people consider voice search a novelty. However, Bing’s “Search Evangelist” says voice search could become ubiquitous with online searching sooner than you […]

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Over 4 Million Businesses Are Actively Advertising On Facebook

Earlier this year, Facebook was excited to announce that over three million businesses actively advertise on their social ad network. Now, just seven months later, the company has added another million businesses to that number. In comparison, Facebook’s biggest competition in the social advertising field, Twitter, only took in a little over 130,000 advertisers in […]

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Penguin Becomes a Part of Google’s Core Algorithm

Google’s Penguin algorithm has been a core part of the search engines efforts to fight spam and low-quality content for years, but it has always been its own thing. The algorithm ran separate from Google’s core algorithm and was refreshed periodically. But that is all changing. Starting today, Penguin is running in real-time as part […]