Earlier this year, Facebook was excited to announce that over three million businesses actively advertise on their social ad network. Now, just seven months later, the company has added another million businesses to that number.
In comparison, Facebook’s biggest competition in the social advertising field, Twitter, only took in a little over 130,000 advertisers in the fourth quarter of 2015. The Facebook-owned social platform Instagram announced last week that it has reached 500,000 brands purchasing ads each month, more than doubling from around 200,000 in February 2016.
Really, the only ad network that counters the size of Facebook’s is Google, and they no longer say how many advertisers are active on their network.
While the highlight of Facebook’s advertising announcement was the overall growth in advertisers, they also highlighted just how big of a factor mobile is in their ad network. Not only do more than 80% of Facebook’s advertising revenue come from ads shown on smartphones and tablets, but approximately 40% of Facebook’s active advertisers also have created ads on mobile devices.
Another major player in Facebook’s ad network is video advertising. More than 20% of Facebook’s active advertisers have purchased video ads, and over four million new video ads are created on Facebook every month.
While every social network has its benefits, it is hard to argue with the sheer size of Facebook’s ad network. No other social platform gives you the massive audience and versatile tools that make Facebook ads so popular with advertisers.