LinkedIn will begin showing all the sponsored content an advertiser has run within the past six months in an “Ads” tab on the associated LinkedIn pages. The company announced the change this week as part of an effort to bring more transparency to advertising across the platform: “At LinkedIn, we are committed to providing a […]
A new study focusing on small businesses in the US reveals that a huge number of small brands are working without any sort of plan for their marketing. The survey from Outbound Engine asked 350 small and medium business (SMB) owners about a number of areas, including revenue growth, stress, their biggest hurdles, their marketing […]
This week Google held its annual Marketing Live event to reveal the latest innovations in online advertising, and the latest ad units aim to provide a more consistent experience across all of Google’s advertising platforms while also introducing new ways to advertise across the web. The new ad units, including Discovery ads, Gallery ads, and […]
Facebook is making big changes to how it ranks and shows videos in the news feed and “More Videos” section of its platform with three new ranking factors for videos. While the changes shouldn’t impact the number of videos Facebook is showing overall, the company says it is hoping to better prioritize original videos and […]
LinkedIn isn’t like most social media platforms out there. You can’t just transfer the same strategies and types of content you post on Facebook, Instagram, or Twitter over to LinkedIn and expect people to be interested. This is because people don’t use the platform the same way they use other social networks. Obviously, they approach […]
Major changes are coming to Facebook as the company tries to balance a more privacy-focused approach with several new features aimed at encouraging people to interact with their Facebook accounts more. At the company’s F8 developer conference this week, Facebook announced a wide range of features, changes, and redesigns which will roll out over the […]
Google My Business is updating Google Posts to allow brands to highlight glowing reviews from customers. With the new update, you can feature 4 to 5 star reviews that have been left on your listing. As Google said in the announcement on Twitter: “In some countries, Google My Business now provides suggested posts to help […]
Google is making it easier for brands to share their Google My Business listings by allowing businesses to create short names and unique URLs for their listings. The new feature was revealed by marketing guru and Local Guide for Google, Mike Blumenthal. While Google has not publicly announced the short names and URLs, they have […]
Facebook has announced sweeping changes to its news feed and the way it handles groups or pages that violate the company’s content policies. The new changes, including a new algorithm signal, are aimed at reducing the reach of sites spreading content with misinformation by judging the authority of the sites the content comes from. If […]
