LinkedIn will begin showing all the sponsored content an advertiser has run within the past six months in an “Ads” tab on the associated LinkedIn pages.

The company announced the change this week as part of an effort to bring more transparency to advertising across the platform:

“At LinkedIn, we are committed to providing a safe, trusted, and professional environment where members can connect with each other, engage with relevant content, and grow their careers. Increased transparency to both our customers and members is critical to creating this trusted environment.”

When viewing an advertiser’s page, users will be able to click the “Ads” tab to view every ad that company has run in the past six months.

Users can also click on the ads as they typically would, but the advertiser will not be charged, nor will it impact campaign reporting.

Obviously, the tab won’t include any of the information behind the ads, like who they targeted or the budget for that campaign.

In my eyes, this seems like a reason to ensure your LinkedIn advertising is consistently high-quality, with the upside that high-performing ads have a chance to lead to sales without having to pay for those ad clicks.

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