Google has released a new report showing how people are using the search engine to find small businesses around them every day.
Overall, the report shows that local search continues to grow with “tremendous” speed. Specifically, searches with “local” + “near me” have gotten more than 350 times more search interest compared to a decade ago.
On a more recent scale, the search engine says that search interest in “mom and pop shops” has climbed to a three year high, with especially high interest in restaurants, coffee shops, diners, pharmacies, and pizza places.
Google also notes that search interest in “local shops” hit a record high last year.
To make the findings easy to take in, Google created a nice infographic breaking down all the most important findings. Check it out below, or in Google’s blog post “Small Business Search Trends” here.