Instagram is testing a new way to notify customers about the release of new products when launch day arrives with stylish stickers and push notifications.
While the test is currently limited to a small number of brands selected as part of Instagram’s closed checkout beta, it would deliver a promising way to boost the profile of your product launches and improve early sales.
“We wanted to make it easier for people to discover and follow upcoming product launches from brands and creators they love.”
The feature works by letting users opt-in to receive reminders about upcoming products when they see early promotional materials.
Come launch day, they can then be notified of the product release and even make the purchase without leaving the Instagram app.
To accompany the new feature, Instagram also launched a new sticker which can be used in Stories to promote your latest products.
Since the new feature is just in testing, it is hard to predict when or even if it will eventually reach all brands and advertisers. Still, it provides an insight into how Instagram is aiming to help brands keep their products in the front of customers’ minds.