Tag Archive for: Google Shopping

Google Lets Users Browse Your Inventory From The Search Results

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shopping-carts

Google is rolling out a new update to its Local Inventory Ads that let allows searchers to browse in-stock products when they search for a business. That means if a users searchers for your business, they could browse your inventory straight from Google.

So far, the new features are limited to a small number of retailers, such as Macy’s and Ikea. However, it is expected to continue spreading to businesses of all sizes in the coming months.

The update is not a surprise, as Google announced the expanded features utilizing their its Knowledge Graph and Google Maps back in May. However, it was first spotted this week by Nicolai Helling who captured a few screenshots of what it looks like out in the wild.

shopping-google-my-business-web-EN

With the new features, you’ll see a new line in the Knowledge Panel underneath your NAP (name, address, phone number) information which says: “Search items at this store”. You can also find this in Google Maps underneath the store’s hours.

If a user clicks on this, they’ll be taken to a page hosted by Google where you can refine exactly what item you are looking for. If they select a specific product, they will then be directed to a dedicated page product information as well as information about where to purchase the product online or in store.

To use the feature as it rolls out, you will need to be signed up for Google’s Local Inventory Ads program and be running ads with your products and inventory information.

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Google Unveils Highly Anticipated ‘Buy’ Button

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 AdWords In Store Visits

Today, Google announced their highly anticipated ‘Buy’ button with the unveiling of the new “Purchases on Google” feature, along with several other big upgrades.

Select retailers running mobile ads can now choose to include a ‘Buy on Google’ option that takes shoppers to a branded product page hosted by Google. From there, shoppers can finalize their purchase and save purchasing information for future use if you choose.

According to Google, this feature is only in the experimental early stages and is being limited to a small number of retailers.

Retailers who choose to use Purchases on Google will only have to pay for clicks on the shopping ads to the product page. They will also have the option to invite customers to join their mailing list during the transaction.

While Google will take responsibility for hosting product pages and providing security throughout the sale, it will be up to retailers to provide customer communication.

Along with the announcement of Purchases on Google, the company introduced a few more new features for AdWords:

  • Swipe to Reveal: When a user swipes on a Google ad carousel will show more information about the products, including price and availability.
  • Ratings and Reviews: Shopping ads with product ratings and reviews will now be shown if searchers use specific trigger words, such as “best”, ”reviews”, “recommendations”, etc.
  • Priority for Local Inventory Ads: LIA’s will now receive priority for local intent shopping queries.
  • App Deep-Linking: Ads from select retailers will now include links to view a product on their app.Today, Google announced their highly anticipated ‘Buy’ button with the unveiling of the new “Purchases on Google” feature, along with several other big upgrades.
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Google Now Offers Food Delivery Thanks To Partnership

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Google Delivery

Google is partnering with six delivery providers across the US to establish a new service that will deliver food to your home, straight from the search results.

“Whether you’re craving deep dish pizza or pad thai, starting today you can order food from some of your favorite restaurants directly from Google search results.”

Thanks to the new service, US residents can simply type in what they want to eat, select the restaurant of their choice, then click “Place an order” without ever leaving the search engine.

From there, simply place your order, choose your preferred delivery service, and complete your order from the website.

Google’s partners in this venture currently include the following companies:

  • Seamless
  • GrubHub
  • Eat24
  • Delivery.com
  • BeyondMenu
  • MyPizza.com

 

The search engine will potentially add more delivery providers in the future as it expands this service.

In line with this new addition, Google is also allowing users to book appointments and make reservations directly from the SERPs.

Local businesses should be especially interested in the service as there is no complicated opt-in. Just go to your Google My Business dashboard and ensure the feature is turned on.

According to a Google help center article, links to place an order or book an appointment will appear automatically for eligible businesses.

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Quick Fixes For Your New Google Shopping Issues

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Google Shopping officially switched to a paid service for businesses at the beginning of the month, which means a whole new set of issues for users trying to get their Product Listing Ads campaigns up and running.

Mary Weinstein reports for Search Engine Watch that AdWords support staff has been less than helpful when trying to resolve these new issues. So, here are the problems you’re likely to encounter and how to fix them.

You may have found that trying to get your Auto Targets to validate is extremely frustrating. Don’t throw your computer out the window just yet though.

  1. Check to make sure the wording on your Auto Target and the wording on your product type or AdWords label matches exactly. If it isn’t a carbon copy, with no special symbols, AdWords may have trouble matching them.
  2. Check your filters. Ideally, you have no filters running for your PLA campaigns. If you open the filters tab and see filters being applied, remove them from this campaign and you might just solve the problem.
  3. Check the PLA campaigns ad extension. Your AdWords account should be linked to your Google Merchant login. Also, if you have multiple logins, make sure this campaign is linked to the correct one.

Hopefully, these quick fixes will get you up and running with PLAs and allow you to avoid the time waste that is Google support.

 

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