Google Image Search is making it easier for consumers to find the exact item they’re looking for with a new “Similar Items” suggestion area on searches from mobile devices. The company says the new feature will also help shoppers find new products that compliment one they were already looking for, opening an entirely new door for potential sales.
For the moment, the suggestions feature is limited to just handbags, sunglasses, and shoes. This is to allow Google to refine the feature and guarantee it is providing relevant results for searchers. Over the next few months, they aim to expand to include other apparel and potentially home & garden items.
”Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user.”
In the same stroke, Google has also made the existing product results in image searches more useful for consumers by displaying price and availability information in results.
Including your products and services in the “Similar Items” feature requires adding Schema.org product metadata to the pages for every product you want to include. Theoretically, this would mean you could also exclude specific items from “Similar Items” results if desired.
The metadata markup tells Google the name, image, price, availability, & currency your business uses to include in search results. Once you’ve added the markup, it can take up to a week for Google to crawl your new data and add it to the search results.
If you’ve already implemented Schema metadata but your products aren’t showing up in the results, you may test your pages with Google’s Structured Data Testing Tool to check for errors that may be keeping your products out.