Google is partnering with six delivery providers across the US to establish a new service that will deliver food to your home, straight from the search results.
“Whether you’re craving deep dish pizza or pad thai, starting today you can order food from some of your favorite restaurants directly from Google search results.”
Thanks to the new service, US residents can simply type in what they want to eat, select the restaurant of their choice, then click “Place an order” without ever leaving the search engine.
From there, simply place your order, choose your preferred delivery service, and complete your order from the website.
Google’s partners in this venture currently include the following companies:
The search engine will potentially add more delivery providers in the future as it expands this service.
In line with this new addition, Google is also allowing users to book appointments and make reservations directly from the SERPs.
Local businesses should be especially interested in the service as there is no complicated opt-in. Just go to your Google My Business dashboard and ensure the feature is turned on.
According to a Google help center article, links to place an order or book an appointment will appear automatically for eligible businesses.