Twitter is making it possible to drive newsletter sign ups straight from your profile through recently acquired company Revue.
Those publishing their newsletters through Revue will be able to add a ‘Subscribe’ button directly in their profile, underneath the ‘mutual followers’ section and above your most recent tweets.
Revue announced the new feature earlier this week in a series of tweets, which said:
✨Coming soon✨
We’re currently building new ways to grow your newsletter audience, and we want to preview one that will live right on your Twitter profile 🧡 pic.twitter.com/kmlkPTbeA7
“We’re currently building new ways to grow your newsletter audience, and we want to preview one that will live right on your Twitter profile.
“We want to give writers tools to turn their growing, engaged Twitter audience into newsletter subscribers. This will be available for Revue newsletters soon, so stay tuned. Now, back to work to keep building.“
Along with the sign up button, Twitter will highlight the name of your newsletter, what type of content they can expect to receive, and how many subscribers you have.
Users can also choose to read a sample issue of your newsletter before subscribing.
To help prevent accidental opt-ins, Twitter will also require users to verify their subscription via a link in their email.
Monetization Opportunities?
One thing that makes Revue somewhat unique in the newsletter area is that publishers can choose to offer paid newsletters (with Twitter/Revue taking 5% of the revenue). By linking these newsletters with the subscription button, users can technically take advantage of one of the first ways to monetize content on the platform.
Importantly, Revue is entirely free for those who opt for the traditional method of delivering free newsletters to subscribers.
When Is It Coming?
Despite the announcement of the feature, it is unclear when exactly we can expect to see the Subscribe button go live across Twitter.
Rumors suggest it could be launched as soon as the next few weeks on Android and desktop devices, with iOS support coming further down the line. Still, there is no official launch window in the statement from Revue, meaning we could be pleasantly surprised with an earlier launch or that we may have to wait even longer.
https://www.tulsamarketingonline.com/wp-content/uploads/2021/06/E3iGeeqWEAEZKNE.jpg4931024Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-06-15 18:15:582021-06-15 18:16:00Twitter Will Let You Add a ‘Subscribe’ Button To Your Profile
Despite the difference in how the pages are used created and generally thought about, Google’s John Mueller says the search engine sees no difference between “blog posts” and “web pages.”
In a recent SEO hangout, Mueller was asked by site owner Navin Adhikari about why the blog section of his site wasn’t getting the same amount of traffic as the rest of his site. This, combined with the way Google emphasizes content within its guidelines, has made Adhikari suspect that the search engine may be ranking blog content differently. This would explain why the rest of his site would be performing consistently well, while the blog was underperforming.
However, Mueller says this isn’t the case. In fact, Mueller explained that while the distinction between blog content and other areas of a site is something the search engine does not have access to, it is also not something the company would heavily factor into results if it could.
Google’s John Mueller Says Google Sees All Pages Similarly
In most cases, Mueller says the distinction between “blog posts” and “web pages” is entirely artificial. It is something provided for convenience on a website’s content management system (CMS) to help creatives generate content without the need for code skill and to help keep pages organized.
So, while the blog part of your site may seem entirely separate to you while you are creating posts, it is just another subsection of your site in Google’s perspective.
“I don’t think Googlebot would recognize that there’s a difference. So usually that difference between posts and pages is something that is more within your backend within the CMS that you’re using, within WordPress in that case. And it wouldn’t be something that would be visible to us.
“So we would look at these as if it’s an HTML page and there’s lots of content here and it’s linked within your website in this way, and based on that we would rank this HTML page.
“We would not say oh it’s a blog post, or it’s a page, or it’s an informational article. We would essentially say it’s an HTML page and there’s this content here and it’s interlinked within your website in this specific way.”
Why A Blog May Underperform
If Google wasn’t ranking Adhikari’s blog differently, why would his blog specifically underperform? Mueller has some ideas.
Without access to in-depth data about the site, Mueller speculated that the most likely issue in this case would be how the blog is linked to from other pages on the site.
“I think, I mean, I don’t know your website so it’s hard to say. But what might be happening is that the internal linking of your website is different for the blog section as for the services section or the other parts of your website.
“And if the internal linking is very different then it’s possible that we would not be able to understand that this is an important part of the website.
“It’s not tied to the URLs, it’s not tied to the type of page. It’s really like we don’t understand how important this part of the website is.”
One way to do this is to generate a feed of links to new content on the homepage of your site. This helps to quickly establish that your blog content is important to your audience.
To hear the Mueller’s full response and more discussion on the best search engine optimization practices for Google, check out the full SEO Office Hours video below:
https://www.tulsamarketingonline.com/wp-content/uploads/2021/06/Google-Blog-Post-Vs-Webpage1.png400800Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-06-08 16:29:422021-06-08 16:29:44Does Google Rank Blog Posts Differently Than Other Parts Of Your Site?
Facebook is making major changes to its news feeds in a new bid to create a better experience for users in the near future. Before it can do so, though, the company is seeking feedback from users.
As the company recently announced, it is revamping parts of the news feed system to encourage four specific types of user feedback to better understand content. In the future, Facebook intends to use this information to create new ranking signals to directly decide what content users see.
Specifically, the company says it aims to gather answers to these four questions to get better at providing quality content in the future:
Is This Post Inspirational?
Facebook’s feeds have a bad reputation for highlighting negative content which can turn into a feedback loop of endless “doom scrolling.” With this in mind, the social network is looking to deliver more inspirational or uplifting content for users.
As the announcement says:
“To this end, we’re running a series of global tests that will survey people to understand which posts they find inspirational. We’ll incorporate their responses as a signal in News Feed ranking, with the goal of showing people more inspirational posts closer to the top of their News Feed.”
Is This Content Interesting?
Perhaps the most important factors for users scrolling through content is whether any of it is actually interesting to them. At times, it can feel like you can scroll for hours without seeing anything exciting or particularly relevant to their interests.
“… we know sometimes even your closest friends and family share posts about topics that aren’t really interesting to you, or that you don’t want to see. To address this, we’ll ask people whether they want to see more or fewer posts about a certain topic, such as Cooking, Sports or Politics, and based on their collective feedback, we’ll aim to show people more content about the topics they’re more interested in, and show them fewer posts about topics they don’t want to see.”
Do You Want To See Less of This Content?
A huge part of Facebook’s reputation for negative content is the huge amount of political content shared on the social network.
Since many turn to social media to connect with family, friends, and get away from the pressures of the real world, a large amount of political content can be tiresome and potentially make them less likely to check their feed regularly.
Further, there are times where you might show an interest in a topic and start seeing an influx of tangentially related content that is not especially useful to you. Think clicking one particularly interesting headline and suddenly seeing tons of content on that topic, even though it’s not really that interesting to you.
To help with this, the company will start surveying users about content they have responded negatively to in order to create a ranking signal to deliver more relevant and positive content.
Was Giving Feedback Easy?
In some form or another, Facebook has given users the ability to deliver this type of feedback for several years. The problem is that finding the tools to do so was often a game of hide and seek.
To make it easier for users to give feedback, the company is testing a new post design which will include a more prominent button to hide “irrelevant, problematic, or irritating” content and see less content like it in the future.
How This Will Affect Facebook Rankings
For now, it is unclear exactly how much this will change the content appearing in our news feeds every day.
The company appears to know it has gained a nasty reputation for being overly political, sharing divisive information, and generally being a somewhat negative place to spend your time.
Still, it remains to be seen whether this will lead to a massive shift or if these ranking signals will be too little to effectively change what gets highly ranked and what people are sharing on the platform in general.
“Overall, we hope to show people more content they want to see and find valuable, and less of what they don’t. While engagement will continue to be one of many types of signals we use to rank posts in News Feed, we believe these additional insights can provide a more complete picture of the content people find valuable, and we’ll share more as we learn from these tests.”
https://www.tulsamarketingonline.com/wp-content/uploads/2021/01/Facebook-Pages-Banner.jpg361640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-04-27 18:16:032021-04-27 18:16:05Facebook Wants Your Opinion About Its Content
Facebook is launching a wave of new tools and features for businesses including the ability to schedule stories, manage photo albums, and better manage post drafts.
While some of the new Facebook Business Suite features revealed in a recent blog post are available to businesses everywhere now, the company also gave a peek into a few updates coming soon.
Schedule Your Stories on Facebook and Instagram
Facebook Business Suite already let brands schedule and manage traditional posts and content. Now, it is extending that functionality to Stories.
Using Business Suite, you can start creating, publishing, and scheduling stories for both Facebook and Instagram from mobile and desktop devices.
On desktop, simply click “Create Story” while using Business Suite. On the mobile app, you will find the feature by tapping the “Posts & Stories” tab.
Once you have opened the scheduling tool, follow these steps:
Select which platform (Facebook, Instagram, or both) you want to publish to.
Click Upload Media and select your photo or video.
Add text and stickers or crop your story.
Preview the content.
Click “Publish Story” to immediately share your story or click the blue arrow to expand the menu and select “Schedule Story” to decide when your story should go live.
Edit Scheduled Posts
Along with scheduling your posts and stories, Business Suite now allows you to edit your scheduled content before it goes live.
To make revisions or edits, go to the “Scheduled Posts” section of the “Posts & Stories” tab and simply select “Edit Post” on the specific content you want to change.
Coming Soon: Create and Manage Albums
Soon, Business Suite will let brands create and manage photo albums within the “Posts & Stories” tab.
As the announcement says:
“Creating Albums is a useful and engaging way to showcase your business’ personality and share new products or services.”
Coming Soon: Save and Manage Content Drafts
The company teased that you will soon be able to create and edit drafts for drafts and stories and return to them later. However, it is unclear when this will roll out to the public.
With Facebook Analytics being shut down, Business Suite is becoming an essential tool for brands looking to manage their Facebook and Instagram presence in one place. Thankfully, it look like Facebook is similarly prioritizing making the platform as fully featured and versatile as possible before Analytics is gone for good.
https://www.tulsamarketingonline.com/wp-content/uploads/2021/04/3jtz4ke1J7Yxrkz80nmx2xJSyaas2heif2ZVwOAqcv5GIzm9Hq2q5Wzwa5-q9jcnZUP9.png250512Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-04-20 17:37:482021-04-20 17:37:48Facebook Reveals New Content Scheduling and Management Features For Business Suite
Google is warning brands that Web Stories which don’t follow through on their promised content may but cut from appearing in Google Search and Google Discover.
In an announcement, the company explained that users have expressed disinterest in Web Stories which “tease” content but require users to click through to get the full experience. As such, brands using this style of Web Story run the risk of having their content demoted.
What Are Google Web Stories?
Google’s take on the popular Story format first appeared back in 2018, going by the name of AMP Stories.
These quick, visual posts or ads function almost identically to Facebook or Instagram Stories, but appear within the Google mobile app when exploring the Discover tab or searching for websites.
One thing that makes Google’s version of these posts unique, however, is that Web Stories can easily be shared to any platform, including competing social networks.
What This Change Means For You
In the announcement, Google’s Paul Bakaus explains that “a one- or two-page teaser for your blog post doesn’t tell a satisfying story to a reader, so Google will do its very best to not show these to users.”
With this in mind, Google is planning to stop showing “teaser” based Web Stories across its platform.
If you are concerned your Web Stories may be affected, Google recommends following a few Do’s and Don’ts:
Dos:
A shopping inspiration list that highlights products and links out to places where you can buy them.
A short version of a recipe with complete ingredients listed that leaves more detailed instructions behind a click.
Don’ts:
A one-page story that mentions a recipe in the headline, but is just a bunch of photos that redirect to the website.
A list highlighting beautiful cities in Europe, but just listing a city and a photo and pointing to the blog link for any actual information.
It is worth noting that the above example image Google shows of a recipe web story actually clearly falls into the “Don’t” category here. This highlights how unclear the actual implementation of this new policy is currently.
People are Tired of Clickbait
As Bakaus notes, users expect complete content from Stories, not a lure leading to a comprehensive blog post.
“Unfortunately, from what users are telling us, this isn’t what they want. Instead, web stories are best when they tell a full story and aren’t used to “tease” other content.
“Readers don’t like to feel forced to click through to a connected blog post to finish reading.”
How This Affects Monetization
One of the biggest reasons many brands used “teaser” Web Stories was to help drive traffic to their own monetized content. This new policy could potentially disrupt this strategy entirely.
Despite this, Google urges you to “think about the users consuming [Web Stories] and how Google showcases them.”
At the same time, the company notes that “you can directly monetize Web Stories with in-between-page ads.”
Bakaus does admit this may not be as effective or lucrative, though the company hopes to improve this situation in the future:
“A well-optimized blog post might still make you more money today, but ad networks are working on building out and expanding their Web Story integrations, so you should see both CPMs and fill rates improve over time.”
You can hear Paul’s full explanation of the policy and the best practices for creating Web Stories in his Google Web Creators video below:
https://www.tulsamarketingonline.com/wp-content/uploads/2020/12/Google-Year-In-Search-2020.jpg360640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-01-28 17:54:412021-01-28 17:54:43“Teaser” Web Stories May Soon Be Blocked From Google Discover and Search
Instagram has begun showing postings for users you don’t follow when you’re all caught up on posts from those you do follow. The decision is not without controversy, however.
Starting this week, users are seeing a new “Suggested Posts” section filled with content similar to those they already follow. The section doesn’t appear until you’ve scrolled past everything shared from people you follow and you have seen the “You’re All Caught Up” screen.
Though brands, marketers, and publishers may be excited about Instagram introducing organic related content into users’ feeds for the first time ever, the user base has largely been critical of the decision.
What Are Instagram Suggested Posts
Once users have scrolled to the “You’re Caught Up Screen” they are now seeing an option to “View Older Posts”. If selected or the user continues to scroll, they will be shown an infinite feed of suggested posts.
Aside from the banner showing that you are viewing older posts, there is no indication that the content is being automatically selected based on your past browsing behavior.
One complaint many have had is that Instagram already has a dedicated “Explore” section for finding posts and accounts you might be interested in. However, the actual content in these sections differs.
The Difference Between Instagram Suggested Posts and Explore
Though they share some similarities, Suggested Posts are distinct from the Explore section in some key ways.
Primarily, Instagram intends for Suggested Posts to be a curated collection of content based on your interests and activity. On the other hand, the Explore section is intended to be an extension of the search function on the platform, allowing you to explore broad topics and interests.
As Instagram explains in a help center article, the content highlighted in the Suggested Posts section is largely defined by your own behavior:
“These suggestions are based on posts from accounts like the ones you follow and posts similar to the ones you like or save.”
You can also flag posts if they are particularly not of interest to help better refine the content shown to you in the future. To do this, just tap the three-dot icon at the top of the post and select the “Not interested” option.
Another distinction is that Suggested Posts will exclusively feature photos and videos, with no IGTV or Reels content allowed.
Perhaps unsurprisingly, the explore section will also include promoted posts and other types of ads.
Why The Decision is Controversial
Complaints about the decision have largely been focused on three issues:
Users are not accustomed to seeing content they didn’t sign up for in their primary feed.
Creating an infinite scrolling feed could encourage users to spend excessive amounts of time on the platform.
The infinite feed makes Instagram too similar to TikTok.
The first complaint is to be expected. Any time a social network has introduced organic content from outside your friends list or follows, users have revolted – whether we are looking at Facebook’s feed or going all the way back to MySpace.
To get an idea how users feel about the decision, just look at some tweets from users over the past few days:
Still, it is possible the feature may gain acceptance as users get accustomed to it. Only time will tell.
“Our goal is to make it clear when you’re all caught up so you can decide how you want to best use your time.
We see people continuing to seek out more posts they’re interested in after catching up with their feeds, so we wanted to learn from that and make it easier to go a little deeper for those who choose to do so.”
Lastly, concerns about Instagram looking a little too much like TikTok may prove to be shrewd positioning on the part of the platform. TikTok is currently facing a ban from operating in the United States unless the owning company ByteDance sells operations in the country.
As the 45-day deadline grows closer, little progress seems to be happening which raises the distinct possibility that users may soon be looking for an alternative.
https://www.tulsamarketingonline.com/wp-content/uploads/2019/12/InstagramLogo.jpg441800Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2020-08-20 16:23:132020-08-20 16:23:15“Suggested Posts” Start Appearing On Instagram When You’ve Scrolled Too Far
A new analysis of YouTube’s top 100 search terms of the year reveals more than just the most popular channels – it shows a subtle change to how users are engaging with the platform and what type of content they are most interested in.
While YouTube releases a few key findings at the end of the year, the company does not provide the data for the top 100 search queries each year. Thankfully, Ahrefs annually analyzes more than 800 million keywords used on the site using its Keyword Explorer tool to give us this report.
Top YouTube Searches
Below, we are including the top 25 searches for both the US and worldwide. For the complete list of the top 100 search queries, check out the full report.
Top US Queries and Search Volume
pewdiepie – 3,770,000
asmr – 3,230,000
music – 2,670,000
markiplier – 2,380,000
old town road – 2,040,000
pewdiepie vs t series – 1,940,000
billie eilish – 1,910,000
fortnite – 1,630,000
david dobrik – 1,610,000
jacksepticeye – 1,580,000
james charles – 1,560,000
joe rogan – 1,560,000
baby shark – 1,500,000
bts – 1,350,000
dantdm – 1,330,000
snl – 1,260,000
game grumps – 1,140,000
cnn – 1,120,000
wwe – 1,100,000
lofi – 1,040,000
minecraft – 1,030,000
shane dawson – 993,000
t series – 955,000
fox news – 943,000
msnbc – 936,000
Top Worldwide Queries and Search Volume
bts – 17,630,000
pewdiepie – 16,320,000
asmr – 13,910,000
billie eilish – 13,860,000
baby shark – 12,090,000
badabun – 11,330,000
blackpink – 10,390,000
old town road – 10,150,000
music – 9,670,000
peliculas completas en español – 9,050,000
fortnite – 9,010,000
pewdiepie vs t series – 8,720,000
minecraft – 8,560,000
senorita – 8,290,000
ariana grande – 7,890,000
alan walker – 7,560,000
calma – 7,390,000
tik tok – 7,270,000
musica – 7,140,000
bad bunny – 7,040,000
wwe – 6,870,000
queen – 6,660,000
eminem – 6,600,000
enes batur – 6,600,000
la rosa de guadalupe – 6,300,000
What We Can Take From This
While the lists are largely filled with the expected names like PewDiePie, Joe Rogan, and BTS, there are a few surprising placements that reveal a bit about what people are most interested in on YouTube.
Most clearly is the rising reliance on YouTube for music. Users have always looked up the latest music videos and singles on the site, this year’s data show that people are increasingly turning to the platform for music in general.
Nearly a quarter of the top 100 search terms in America relate to music (including the keyword “music” itself being in the third slot), and that number only goes up when looking internationally.
It is worth mentioning that ASMR – in the second highest spot in the US – is also a uniquely auditory experience.
Additionally, the top 100 shows a rising interest in news and current events. Alongside respected outlets like MSNBC, CNN, and Fox News, the complete list includes a number of satirical news figures like John Oliver and Stephen Colbert.
Most importantly, the top search terms reveal that people are beginning to use broader search terms than in the past. Yes, they are also searching for specific branded content like fortnite and snl, but they are also using broad terms like “music”, “lofi”, and “memes”.
Between this and YouTube’s suggested videos, this shows that the platform is still fertile with opportunities for smaller brands among the biggest names and influencers.
LinkedIn has seen a swell of new content creation, consumption, and engagement this year, as many work to make the most of the recent months of lockdowns and reduced business – according to the company’s Director of Brand and Consumer Marketing.
In an interview with Social Samosa, Srividya Gopani noted that while the platform was already seeing growth this year, it has received a massive surge since the onset of the COVID-19 pandemic:
“We are seeing a 55% year-over-year increase in conversations among connections globally, since March 2019. Members are increasingly reacting, commenting, resharing and replying to comments as they look to reconnect with their network and share advice and tips that can help them navigate this novel working environment together.”
Srividya Gopani/Social Samosa
This has also been tied to a 60% year-over-year increase in content creation for the LinkedIn during the same time.
Specifically, Gopani said users are working together to provide advice, spread word about jobs and internships, and connecting with other professionals to assist each other during this time.
Similarly, the company has seen an increase in the amount of time people have spent with LinkedIn’s online learning courses.
In March alone, Gopani says users watched more than 4 million hours of courses.
“As the world’s largest professional network, we are recognizing that we are uniquely positioned to encourage members to build the right expertise, gain relevant skills and knowledge, and make the right connections at this time.”
https://www.tulsamarketingonline.com/wp-content/uploads/2019/07/LinkedIn3.png280640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2020-06-30 14:49:142020-06-30 14:49:16People Are Spending More Time With LinkedIn Content Since Lockdown
Facebook is launching a mobile app version of its Creator Studio which helps users monitor and manage their page and content on the go.
While the iOS and Android apps will allow you to keep better in touch with your content while out of the office, the mobile version is still intended to be a companion to the more comprehensive desktop version.
“The app is an evolution of and mobile complement to Creator Studio, the desktop hub dedicated to helping creators and publishers manage their content, track performance, and connect meaningfully with their audiences on Facebook. The new experience offers the same actionable insights and meaningful engagement metrics, all from the ease of a mobile device.”
Although the Creator Studio app does not provide the full suite of features available in the desktop version, it does include some of the most popular and informative tools for page managers, such as:
Rich Insights: Data and engagement metrics about how content is performing, like “1 Minute Views” and “Avg. Minutes Viewed”
Post-Uploading Edits and Fixes: Ability to edit video titles and descriptions, delete and expire posts, publish drafted posts and reschedule scheduled posts, enabling easy content adjustments
Connect with Audiences: Reach fans and followers in real-time, from anywhere with the ability to read and respond to Facebook messages and comments using Inbox directly in the app
Multi-Account Support: Manage multiple Pages on Facebook and toggle between them from the same app in the same session–no need to log out of one to log into another to access multiple Pages
Notifications: Immediate in-app notifications for key milestones
The most obvious omission is the ability to upload content or create new posts. At the moment, the Creator Studio app only allows you to manage or edit content that has already been posted or scheduled.
https://www.tulsamarketingonline.com/wp-content/uploads/2020/02/CreatorStudio1Insights.jpg423768Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2020-02-25 14:39:552020-02-25 14:39:55Facebook Launches Creator Studio App To Manage Content On The Go
New analysis from market research firm FocusVision shows that the average B2B buyer consumes 13 pieces of content before making a purchase or signing a contract.
That finding and more comes from a large survey of executives at companies with at least 500 employees and $50 million in annual revenue. Additionally the participating companies had purchased a marketing technology solution within the past year.
What Content Do B2B Buyers Consume?
Of the 13 pieces of content that B2B purchasers explore, the majority (8) tend to be marketing pieces delivered directly from the company, while the other five consisted of third-party content.
The content also takes a wide range of shapes, including video, blog posts, reviews, customer testimonials, and market analysis.
The B2B Purchasing Journey Through Content
FocusVision’s report suggests it takes an average of two to six weeks and three or four internal decision makers for B2B buyers to make the big decision. Much of this time is spent researching by connecting with content that might inform their purchase.
When asked how they found content, the majority said they found it directly on a vendor’s website or through search and social media.
The complete responses were:
Directly through vendor website — 70%
Internet search — 67%
Social media — 53%
Sent to me via email — 41%
Word of mouth — 33%
The study also identified four unique buying stages with specific types of content present during each phase:
Understanding the problem
Looking at vendors
Short-listing
Final decision
The most useful types of content according to B2B buyers were
Product specifications and functionality — 67%
Product comparisons — 65%
Product success stories — 60%
Content specifically showing value to internal stakeholders — 54%
Product tutorials — 49%
Troubleshooting and problem solving — 48%
Notably, the study found some variance in how companies with higher revenues used content to inform their decisions. Those with revenues above $250 million tended to rely more on third-party content and market analysis, rather than first-party content.
What This Means For You
If you provide products or services to other businesses, the findings make it clear that content is essential for marketing your brand to other professionals. Without it, influential buyers may not hear about your product or have enough details to make an informed decision.
