This week, Facebook teased a number of new features it is working on to help brands better connect with their customers and drive more leads across its platforms. 

The upcoming and newly released features highlighted by the company include everything from expanding its existing ad formats to creating entirely new ways to do business online. 

Let’s explore everything showcased in the company’s recent blog post below:

Click-to-Message Ads Come To More Chat Apps

For some time now, Facebook has offered an ad format designed to encourage viewers to take action through its many chat services, like Messenger or WhatsApp. 

Now, the company is updating this ad format to make it possible to reach brands on a wider range of messaging platforms, including those not owned by Facebook. 

While Facebook hasn’t provided an actual list of the messaging apps which will be included in the updated click-to-message ads, the blog post suggests it will include all major messaging apps used by consumers today. 

Start WhatsApp Chats on Instagram

Aside from dropping into someone’s DMs, Instagram has been obviously lacking the robust messaging options included on most Facebook social networks. Now, with integration through WhatsApp, that is changing. 

Now, brands on Instagram can add a click-to-chat button on their profile which will instantly launch a WhatsApp chat conversation when clicked. 

Even better, the company says it is working on ads that will also allow users to immediately start a WhatsApp chat from an advertisement on Instagram. 

Request Quotes on Messenger

Select advertisers are testing an upcoming feature that will allow brands to invite customers to request a quote within Messenger.

With the feature, brands can create a customized request form using 4-5 specific questions to ask potential customers before sending a message. 

Once completed, consumers can request a quote by completing a short questionnaire on Messenger.

Instagram Lead Generation

Though the company is keeping largely mum on the details, it also teased plans to launch free and paid tools for helping small businesses drive qualified leads on Instagram. 

“Advertisers use lead generation ads to connect with customers and connect leads in a more personal way, while reducing costs — like Seoul Spa, a Vietnamese beauty clinic, did with their Messenger campaign, lowering their cost per lead by 72%.”

To see more of the upcoming features Facebook is currently testing, check out the full Facebook for Business blog post here.

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