Luxury Brands: Breaking All the Rules For Social Media

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Mostly, I use this space to talk about concerns and tips for small to medium business owners. But today, let’s look at how the other half lives, so to speak.

When it comes to so-called luxury brands, which means companies who sell very expensive things that you don’t really need, all the rules and tips for social media marketing don’t apply.

Unmetric recently published their Luxury Fashion report to shed some light on how well-known labels like Dior, Burberry and Louis Vitton conduct themselves online. Erika Morphy has more on that at Forbes. What I learned is that those luxury brands don’t need to follow the rules.

You’re told to interact with your audience and make your business’s page a community. Some luxury brands don’t allow any consumers to even comment on their Facebook page and most others won’t respond. Some brands won’t even respond to tweets.

So let this give you something to shoot for. Become a globally recognized force in your industry and you won’t have to try anymore to maintain a profitable social media presence.

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