Tag Archive for: Pinterest for businesses

Pinterest has launched several new features aimed at making it easier for businesses to share and manage their videos on the platform. 

Businesses now have access to a new video upload tool which simplifies the upload process, a new tab within their profile solely dedicated to videos, and a new analytics tool which gives a long-term view of how your videos are performing. 

On top of all of this, Pinterest has also expanded its Pin Scheduler tool to allow businesses to schedule posting video content in advance. 

The Big Picture

While these new tools signal Pinterest’s devotion to improving its video offerings, it also signals a larger shift for the company. 

Pinterest has typically lagged behind other social networks when it comes to tools or features aimed at businesses. Over the last year, however, the company has paid significantly more attention to these areas by expanding its advertising tools, launching new e-commerce features, and, now, making video content more feasible. 

In the announcement of the new features, CEO and founder of Tastemade, Larry Fitzgibbon echoed this sentiment and expressed just how effective sharing videos on the platform can be:

“As early adopters to video on Pinterest, Tastemade has successfully driven over one billion video views and 200 million engagements year-to-date, while growing our following 100% year-over-year,” said Tastemade CEO and Founder Larry Fitzgibbon, “It’s clear that Pinterest users are hungry for videos that are both entertaining and actionable.”

Pinterest also says that videos on the site outperform videos on other social networks because their platform is more likely to resurface content over time.


Pinterest is giving business pages a makeover that highlights their boards and buyable pins – just in time for the holidays.

The biggest change is the addition of the new rotating showcase. This allows you to show off up to five of your boards and your buyable pins all in one, easy-to-view location.


“You can use the new showcase space to highlight anything from seasonal content to your all-time best ideas – whatever helps tell the unique story of your business,” according to Pinterest.

The rotating showcase can be updated as often as you like, which means you can use it for a whole host of things. For example, you can update your showcase to put a seasonal spin on your page or share items on sale for a limited time.

That isn’t all that Pinterest is rolling out, though. The site is also making several cosmetic changes to business pages:

  • New tabs are available for organizing your boards and pins.
  • Pins you’ve liked are now only visible to you.
  • The showcase will replace your most recent pins on mobile.
  • You can now pick new board covers from mobile devices.

The company says it has also tweaked its layouts to ensure a more consistent experience from smartphone to desktop, and everywhere in between.

“The boards you showcase, the cover images you choose for each board—they look the same no matter where people choose to view your profile.”

The changes have already begun to roll out to all devices and should be available to all users.