Tag Archive for: AdWords advertising

The new AdWords “Experience” is now available to everyone

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Google has been teasing a massive revamp to the AdWords experience for months, and now it’s finally here.

The company says the redesign and new features provide a faster, more intuitive experience with a better focus on meeting advertisers’ goals.

What’s New

The biggest changes to the ad platform are mostly focused on design and speed.  The ad interface is less cluttered and easy to navigate, letting you put more focus on your advertising efforts without distraction.

The streamlined style also allows pages to load up to 20% faster according to Google.

Visualizations have also been improved to make it easier for you to see how your ads are performing and how people are engaging with your business.

The new experience also brings a few new features like bid adjustments and landing pages. These features have been available to those who got into the revised AdWords experience early, but this is the first chance for most advertisers to test them out for themselves.

Google has put together a number of new guides and videos to help everyone get accustomed to the new AdWords experience. You can get started by checking out the guided tour, how-to videos, or the best practices guide.

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Google ads get a makeover on mobile later this month

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Later this month, you can expect your Google ads to start looking quite a bit different, especially if you use sitelinks, callouts, or structured snippet ad extensions. The search giant has announced plans for a pretty big makeover, but only on mobile devices.

Here’s what you can expect to see changing:

Sitelinks

Google is changing sitelink extensions to a carousel format, allowing users to swipe through your different categories and pages of interest. According to Google’s data, the change makes searchers up to twice as likely to engage with your sitelinks.

“Going forward, we’re simplifying how mobile sitelinks will show by using both horizontal buttons and larger vertical links.”

Callouts and Snippets

Instead of being broken into a separate section of your ad, callouts and structured snippets will now be integrated with the ad copy. This also means they will appear in paragraph format. The upside is that this allows advertisers to include more callouts and snippets in their ads, and Google says users find the new format to be “more informative and engaging.”

Changes for Advertisers

While these changes can make your ads look quite a bit different when they are seen, there’s not much of anything changing on your end. Just keep running your campaigns as you have been, but keep in mind how they will look when the makeover rolls out later this month.

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AdWords introduces search ad remarketing for your YouTube viewers

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AdWords has launched a new feature allowing advertisers to remarket search ads to anyone who has watched their videos on YouTube, making it easier to funnel potential leads toward converting.

YouTube already lets advertisers remarket YouTube ads to people who have interacted with their channel, but the new change allows you to use the same list of people to show search ads to them as well.

Setting up your search ad retargeting can be done by logging into AdWords and navigating to Shared library > Audiences > New video remarketing list.

From there, you can select which type of interaction you want to use to decide who to retarget to, including anyone who has viewed any video, liked a video, or left a comment.

Thanks to this, you can show ads specifically to people already familiar with your brand and what you offer, letting you re-connect with them any time they search for a relevant keyword for your business or industry.

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Google’s Price Extension Ads Get A Makeover

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GoogleAdWords

Google is giving AdWords’ price extensions a makeover this week to make prices even more prominent in search results, according to an announcement Monday.

Price extensions are one of Google’s many extended ad formats designed to highlight individual products and services and allow searchers to easily compare prices.

The extension was first released in July as a simple list, similar to how sitelinks are displayed. Now, Google has redesigned the extensions to appear in a card carousel near the top of search results. You can get a preview what these cards look like in the tweet AdWords released to announce the change:

The 10 languages included in the release are English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish and Swedish.

While the new price extensions put the emphasis on cost, it is also useful for highlighting your brand, events, products, and related services. The ad format includes a header, description, and price.

Unlike some ad formats, price extension ads don’t direct users to a landing page. Instead, they serve as direct links to sales pages for the specific item highlighted.

The best part of this redesign is that price extension ads now take up even more valuable space at the top of search results, without costing any more than a typical ad. That means you get to make an even bigger splash without costing you anything extra.

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AdWords Doubles Amount of Info In Stuctured Snippets

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AdWords In Store Visits

Since launching in spring, Google AdWords’ structured snippet extensions have shown themselves to be a powerful tool in the AdWords arsenal.

Structured snippets add an extra line of information with your text ads which specifically highlight important information for searchers. When implemented well, this can boost click-through rates for ads.

Now, Google has made these structured snippets even more visible in the search results by doubling the amount of information that can accompany text ads.

To do this, advertisers can select two predefined “Headers” which act as structured snippets. Then, those headers can be customized with two unique sets of values. Depending on the search results, these snippets have the potential to be displayed at the same time.

Google does say that each structured snippet extension is treated as its own ad auction, and like other ad extensions, may not always appear together.

You can boost the chances of having both extensions display at the same time by being thorough and providing as much information as you can. With more information, the ad auction is better able to select the highest quality combination of extensions. Not only does this improve your chances of having both snippets show at the same time, it also increases your overall ad performance.

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AdWords Announces Two New Features For The Holiday Shopping Season

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AdWords In Store Visits

With the holiday shopping season kicking into high gear, Google is rolling out new features to help retailers maximize their sales. Google announced two new AdWords features this week aimed at helping businesses keep in contact with customers during the holiday shopping season, even when they are offline.

Subscribe To Text Updates

The first feature is a brand new ad unit that grants retailers the ability to send marketing messages straight to customer’s phones. The new unit allows users interested in being kept up to date with the latest specials and deals opt-in to text message updates when searching from their phones.

Users just have to tap the “Subscribe” button and they will be set to receive text messages from businesses through Google. Once subscribed, they will receive relevant updates and announcements, like limited time sales or special unique promotions.

To unsubscribe, customers can reply “STOP” at any time.

To protect user privacy, Google will not provide customer phone numbers directly to advertisers, and retailers will not have the ability to contact anyone directly. Instead, Google will act as the messenger, delivering any updates from businesses to consumers.

Holiday Structured Snippets

AdWords also announced a new extension to existing ad units to highlight holiday specific deals, called ‘holiday structured snippets.’ The new feature is specifically designed to promote holiday shopping deals specifically for Black Friday or Cyber Monday.

The new structured snippet acts the same as any other, and is accessible through a simple drop down menu which allows you to select either “Black Friday” or “Cyber Monday” as the header of an ad extension.

These snippets are unique for being able to promote a single offering for a specific holiday promotion, while standard structured snippets require at least three offers.

Google says Black Friday structured snippets will not begin appearing in search results until November, 20, running through November 27. Cyber Monday ads will be shown November 20, through November 30.

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