LinkedIn Previews 2023’s Upcoming Features and Updates
To kick off 2023, Linkedin is giving a preview of the upcoming features it is working on. Along with updates to the platform’s job search systems, the company revealed it is prioritizing making content more accessible, new ways to find B2B products and services, better analytics, and more.
Let’s explore all 7 of the new features LinkedIn revealed:
1. Improving Accessibility for Video Content
To help content creators make their videos more accessible, LinkedIn will start automatically generating captions for all videos on the platform. Currently only available for English users, creators can edit these captions or upload manually generated captions when uploading videos.
Additionally, LinkedIn is adding a high contract mode on the LinkedIn app to make videos and other content easier to see for those with difficulty seeing.
2. Standardized Accessibility Job Titles
LinkedIn is making it easier for those working in accessibility to find job opportunities and connections by providing a set of standardized job titles for use across the platform.
3. Alt Text In Campaign Manager
Another feature intended to make visual content more accessible, LinkedIn’s Campaign Manager has added the ability for advertisers to add alt-text descriptions to images in ads.
4. Personalized Job Collections
According to LinkedIn’s research, more people are casually looking for job opportunities than ever – particularly with the goal of finding a position that better aligns with their values and interests.
With this in mind, LinkedIn is creating personalized job collections to help users find opportunities without conducting specific searches.
5. Improvements to B2B Product Search
To make it easier to search and filter through the nearly 90,000 B2B available across LinkedIn, the platform is adding new category filters and ways to share information with prospects
Along with updates to the B2B product search engine, the company is improving Product Pages to better showcase the benefits and unique features of B2B products.
6. Post Scheduling
After years of pleas from users, LinkedIn is finally letting creators schedule posts ahead of time.
Users will begin seeing a “schedule” button directly next to the “Post” button when preparing a post. If selected, the icon will let you select exactly when you want your content to go live.
7. Improvements to Analytics
Lastly, LinkedIn is updating its analytics dashboard for creators to include more relevant data like audience insights and top-performing content.
The company says highlighting these specific types of data will help brands understand their overall growth and performance at a glance.
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