LinkedIn is making it easier to find and follow creators across the platform through a series of new updates announced this week.
The professional social network has been emphasizing its platform’s content publishing tools over the past few years. The goal is to make it easier for individual figures and brands to stand out on the platform by sharing interesting anecdotes, important professional updates, and motivational insights.
These updates continue that theme by opening new ways for those who don’t share connections on the site to discover your content and opt-in to see more of your content in their feed.
Here’s a breakdown of all the new ways users can find, follow, and share your content to increase your visibility on LinkedIn:
Follow Creators Directly from The Feed
When people who aren’t connected to your page see your content in their feed, they will now be able to immediately follow you through a small button in the top right of the post. Additionally, users may be shown a prompt below the post, providing a larger more noticeable call to follow you.
Follow Creators From LinkedIn Search Results
LinkedIn is going to start including creators who are tagged with relevant hashtags in search results for topics or ideas. Even better, the listings will include a small icon allowing users to immediately start following you.
Share Links To Your Profile
To make it easier to reach users on other platforms or sites, LinkedIn is working on a tool that will let you create a shareable link to your page. Anyone who clicks the link will then be taken to a prompt that will allow them to start following your posts on LinkedIn.
New Connections Requests Become Followers
Now, when a user sends a request to connect with your page, they will automatically be added to your followers – if they weren’t following you already.