Tag Archive for: LinkedIn features

To kick off 2023, Linkedin is giving a preview of the upcoming features it is working on. Along with updates to the platform’s job search systems, the company revealed it is prioritizing making content more accessible, new ways to find B2B products and services, better analytics, and more. 

Let’s explore all 7 of the new features LinkedIn revealed:

1. Improving Accessibility for Video Content

To help content creators make their videos more accessible, LinkedIn will start automatically generating captions for all videos on the platform. Currently only available for English users, creators can edit these captions or upload manually generated captions when uploading videos. 

Additionally, LinkedIn is adding a high contract mode on the LinkedIn app to make videos and other content easier to see for those with difficulty seeing. 

2. Standardized Accessibility Job Titles

LinkedIn is making it easier for those working in accessibility to find job opportunities and connections by providing a set of standardized job titles for use across the platform. 

3. Alt Text In Campaign Manager

Another feature intended to make visual content more accessible, LinkedIn’s Campaign Manager has added the ability for advertisers to add alt-text descriptions to images in ads. 

4. Personalized Job Collections 

According to LinkedIn’s research, more people are casually looking for job opportunities than ever – particularly with the goal of finding a position that better aligns with their values and interests. 

With this in mind, LinkedIn is creating personalized job collections to help users find opportunities without conducting specific searches. 

5. Improvements to B2B Product Search

To make it easier to search and filter through the nearly 90,000 B2B available across LinkedIn, the platform is adding new category filters and ways to share information with prospects 

Along with updates to the B2B product search engine, the company is improving Product Pages to better showcase the benefits and unique features of B2B products.

6. Post Scheduling

After years of pleas from users, LinkedIn is finally letting creators schedule posts ahead of time. 

Users will begin seeing a “schedule” button directly next to the “Post” button when preparing a post. If selected, the icon will let you select exactly when you want your content to go live. 

7. Improvements to Analytics

Lastly, LinkedIn is updating its analytics dashboard for creators to include more relevant data like audience insights and top-performing content. 

The company says highlighting these specific types of data will help brands understand their overall growth and performance at a glance.

It is no secret that the hiring market has gotten considerably more competitive since the onset of the Covid pandemic. Now, LinkedIn is giving companies new tools to better attract new talent, improve communication, and compare yourself against your competition.

Especially in the wake of “The Great Resignation” (or, as LinkedIn is apparently calling it – “The Great Reshuffle”), the professional social network says it is “excited to introduce a few new LinkedIn Pages features that are designed to help your brand share more about your organization and culture to more quickly attract top talent while retaining your current employees.

Let’s explore exactly what these features are, how you can access them, and how they can help you solve your hiring challenges starting right now. 

Expanded My Company Tabs

For starters, LinkedIn is updating the My Company tab to make it easier to keep your employees connected, share data, and encourage employees to share branded content to their network. 

If you are unfamiliar, the My Company tab is a feature exclusively for brands on the platform with more than 201 employees, which is designed to connect coworkers even when they are working remotely. 

In the upcoming weeks, LinkedIn will be updating this tab with these new features:

  • Easily curate content from your Page Feed to the My Company tab with the simple click of a button.
  • Notify employees as soon as new content is curated and drop them right into the resharing experience.
  • Show employees how their re-share matters with a dynamic visualization of the content that others at the organization are sharing.

Share Your Workplace Policies

One thing made very clear by the current state of the workforce is that skilled workers are looking for more than a stable paycheck. They are looking for an employer that understands their needs and implements workplace policies that encourage a positive working place.

For example, LinkedIn says employees who are satisfied with their employer’s work schedule or location flexibility are:

  • 3.4x more likely to balance work and personal obligations
  • 2.6x more likely to be happy working for their employer
  • 2.1x more likely to recommend working for their employer

By sharing your company’s policies, you can help attract talent with a similar vision for their personal and work-life balance. 

Notably, the social network is giving this info a very prominent place on company pages, with policies being displayed directly in the LinkedIn Page header. That means it is one of the first things potential applicants might see when checking out your company.

See How You Compare To Your Competition

The last big update coming to LinkedIn is an addition to its Analytics tab which allows you to directly compare your page’s performance to up to nine competitors. 

In this new tab, called “Competitor analytics”, you can see how many followers your competitors have right now, along with how their latest content has performed compared to yours.

To find out more about these updates, read the full announcement from LinkedIn here.

LinkedIn is expanding its features to help business owners and employees feel more connected even though they may be working from home. 

In the announcement, LinkedIn says people everywhere – especially in the professional world – are feeling less connected to each other during the ongoing pandemic. 

The company cites a recent survey from Glint which finds:

  • 31% of employees are feeling less connected to business leadership.
  • 37% of employees are feeling less connected to teammates.
  • 40% of employees feel less connected to their friends. 

Combined, these statistics show a startling need for better tools to virtually connect employees, leadership, and even friends during these socially distanced times.

As LinkedIn says:

“With a growing number of organizations announcing that their employees are required to work remotely until 2021, it’s more important than ever for organizations to take action and ensure their teams will thrive in a virtual work environment.”

To assist with this, the social network is adding three new features for LinkedIn pages to better facilitate connections between businesses, their employees, and their communities. 

Here are some quick details about the three latest LinkedIn features:

Find Out More About Your Followers

Companies have been oddly unable to see all of their LinkedIn page followers. Instead, the social network has only given businesses an aggregate total of their followers and some broad demographics about these users.

Now, business pages will have access to all publicly available information about their followers. You can even sort and filter these users by their location, industry, and current company.

“This provides the transparency needed to better understand audiences, so organizations can more easily share the right content and build their LinkedIn community around the conversations that matter most.”

Connect With Team Members In The “My Company” Tab

A new “My Company” tab is being launched to facilitate discussion and connection for employees working remotely. 

The “My Company” tab includes a range of content and features, including:

  • Highlighting employee milestones (promotions, anniversaries, etc.)
  • Trending content from coworkers
  • Recommendations to connect with coworkers you may not know yet

LinkedIn also says more features will be coming in the future. 

However, not everyone will have access to this tab. To be eligible, business pages must have more than 201 employees.

Track Upcoming Events

Virtual events have become a major part of staying informed and connected during Covid. Unfortunately, keeping track of all these events across countless platforms isn’t always easy. 

Now, LinkedIn is adding an “Events” tab which will automatically collect your page’s past, present, and upcoming events on LinkedIn. This can include everything from a small online panel, webinar, or full-scale virtual conference. 

The tab is included in the left-hand navigation menu on LinkedIn, so you can always find the latest events you and your company are participating in. 

All these features are available worldwide for all eligible pages.