Another week, another Google update. This time around it is an EMD, or “Exact Match Domain” update.
So how does it effect you? What did the update do? What does it all mean?
Mainly, this update means bad news for spam. Many in the SEO community were frightened the EMD update would go through and destroy every exact match search result on the web, but that is far from the truth.
This update doesn’t ruin exact matches, but looks for signs of spammy abuse of the system. Alex Becker over at Search Engine Journal has a full explanation of the update and how it effects all of those spammers out there, but the important message is clear. No, the EMD update should not hurt you, if you are following all of the suggested guidelines.