If you’re looking to boost your share of holiday customers at the last moment, Facebook and Instagram have a new feature that will be of interest to you.
The companies are rolling out a new ad-targeting segment aimed at helping brands focus in on shoppers who are engaged with content related to holiday shopping, including Black Friday and Cyber Monday. The ad segments, which will run from Thanksgiving to New Year’s Day, act like any other ad format on their advertising networks.
Facebook says it will compile this audience by watching for holiday-related keywords in posts that people publish, like, comment on, and share. From there, the audience is aggregated and anonymized, like all Facebook ad-segments.
The holiday ad segment is available now within Facebook self-service ad dashboards, in the “Behaviors” section under the “Seasonal and Events” category.
Black Friday is a crucial day for businesses across the nation, but for many e-retailers it can be hard to stand out from the noise and connect with their audience. That is much easier to do however, if you go where all the shoppers already are.
A new study funded by Pinterest suggests the popular social media site is the best place to reach holiday shoppers, with more Black Friday users than any other site.
According to the statistics from marketing researcher CivicScience, Pinterest users shop more on Black Friday than the average online user. Not only that, but they spend much more time on the site planning their purchases than the average online user. Pinterest users spend four times more on toys and games, three times more on housewares, clothing and accessories, and 2.2 times more on electronics and media.
Additionally, Pinners are 50 percent more likely to spend the most on Black Friday at specialty stores and local businesses, meaning the site is especially beneficial for small businesses.
Along with the findings from the CivicScience study, Pinterest released some other holiday shopping statistics in their recent blog post. They say Pinners have increased their Black Friday and Cyber Monday-related activity. Pins related to the big shopping days have risen 140 percent in the past year. Two million of Pinterest’s 100 million active users have already Pinned about Black Friday and Cyber Monday, and the company cites 17.7 million gift Pins posted to the network.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-11-19 14:50:252015-11-19 14:50:25Pinterest Users Shop The Most On Black Friday
After months of anticipation, Pinterest’s Buyable Pins have finally come to Android. The long-awaited e-commerce feature was launched for iPhone and iPad users back in July, but the service only started rolling out for Android users last week.
The company also announced that it is launching “The Pinterest Shop,” which is a curated collection of Buyable Pins and products from retailers.
With Buyable Pins, Pinterest users are able to purchase items from retailers with just a few clicks and never have to leave the social bookmarking platform. It is a great time for Pinterest to be rolling out Buyable Pins to Android users, as the holiday season is starting to kick into gear.
Pinterest has reportedly been pleased with the success of Buyable Pins. The company said the number of Buyable Pins on the network had more than doubled to 60 million and that the feature was largely bringing in new customers.
Last month, the company expanded access to the service to three more major e-commerce platforms: Bigcommerce, Magento, and IBM commerce. These platforms are joining launch partners Shopify and Demandware.
The company says it plans to eventually allow businesses to promote Buyable Pins, but currently it is focused on featuring them organically in the home feed, category feeds, search results, recommendations, and Pin boards. It will also be promoting Buyable Pins in The Pinterest Shop, which the company describes as “a destination where you’ll find on trend collections of Buyable Pins and retailer shops, handpicked by us.”
Businesses are increasingly using Facebook to advertise their business to one of the largest audiences in the world, but a new survey suggests many businesses are forgetting social media is a two-way street.
According to a Sprout Social study, the majority of retailers are ignoring their customers’ requests on social media, a finding which is very troubling considering consumers are turning to social media to seek customer service and find information about businesses.
The statistics from the Sprout Social Q4 2015 index say retailers failed to respond to over 80 percent of consumer questions and requests on social media over the last year. Perhaps surprisingly, retailers were least likely to respond during the holiday shopping season. Throughout Q4 of 2014, only 16.35 percent of customer queries to retailers received any form of response.
It is understandable that retailers are swamped during the holiday season, and may not have the extra man-power to closely watch social media. However, totally ignoring your customers on Facebook, Twitter, and other platforms can create a tidal wave of unhappy customers and lost potential buyers.
Retailers saw a 21-percent increase in inbound social media messages in the last quarter of 2014, but the majority of those went unanswered.
“Social media is an integral part of consumers’ daily lives and a critical communication channel for brands to engage in conversation with their customers during the holidays,” Sprout Social CMO Scott Brandt said in a release. “Whether answering a product question or confirming a customer’s gift order, brands have an opportunity to positively influence awareness, customer loyalty, positive sentiment and seasonal sales through social media engagement.”
One problem appears to be that retailers aren’t paying attention to where their customers are trying to reach them. In the past, Twitter has been the primary social media platform for customer service related questions and requests. However, Sprout Social’s study suggests a shift is occurring as more shoppers rely on Facebook to contact brands.
It appears retailers haven’t picked up on the shift though, because the new statistics show retailers sent out 114 percent more messages on Twitter in the last six months.
“It’s worth taking a deeper look at customer service on Facebook since it is generally where people are seeking answers from retailers,” said Brandt. “Bottom line: You should be able to improve your response rates and times if you understand where people are reaching out to your brand in the greatest numbers.”
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-11-06 13:55:162015-11-06 13:55:16Why Are Retailers Ignoring Their Customers On Social Media?
Social media marketing is a great way to connect with your audience and raise awareness for your business, but getting started can be difficult. Every social network has its quirks and kinks to manage and you can’t use the same recipe for success across all platforms.
That’s why Instagram is launching a new official account, dedicated solely to sharing business tips and case studies to help inspire your marketing and advertising on the popular social photo platform.
The aptly titled @instagramforbusiness launched yesterday, starting with a showcase of Ben & Jerry’s, a company that has been marketing itself on Instagram since the platforms very early days in 2011.
Instagram says business has always been an essential part of Instagram from its very start, and it expects even more to follow suit following the launch of Instagram ads.
In the future, the company will be sharing content through the account designed to inspire and motivate marketing and advertising efforts on Instagram. Here’s what you can expect to see shared on the new account:
“Each week, we’ll run exclusive, behind-the-scenes stories that inspire, inform and showcase the work done by three important groups in our business community from all around the world—brands, small businesses and creative agencies.”
In the coming week, the account will be sharing stories from a local Chicago florist called Flowers for Dreams and New York creative agency BBDO.
Facebook hit a milestone for both its company and the internet as a whole this past Monday, August 24th. According to an announcement from CEO and founder Mark Zuckerberg on the network, Facebook recorded one billion daily active users on Monday.
As Zuckerberg said in the announcement, “We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day. On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.”
He continued:
When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it’s just the beginning of connecting the whole world.
I’m so proud of our community for the progress we’ve made. Our community stands for giving every person a voice, for promoting understanding and for including everyone in the opportunities of our modern world.
A more open and connected world is a better world. It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values.
Thank you for being part of our community and for everything you’ve done to help us reach this milestone. I’m looking forward to seeing what we accomplish together.
To put in context just how huge this is, Twitter reaches approximately 100 million users every day, while Instagram recently celebrated receiving 300 million daily users.
You can also consider that approximately 3.1 billion people use the internet every day, meaning a third of those people also used Facebook at some point Monday.
While it is likely that Google, who processes around 6 billion searches every day, sees more active daily users than the social media site, it is still remarkable to think that a single site was able to connect so many people around the entire globe on a single day.
The milestone is a great cause for celebration for Facebook, who will almost certainly see even greater milestones in the future.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-08-28 15:06:542015-08-28 15:06:54Facebook Hits Milestone With One Billion Active Daily Users
After months of fluttering in and out of Google’s search results as a set of experiments, Twitter is officially a part of the desktop SERPs. Google officially announced the news on Twitter and in an updated post on the Google blog, saying they have expanded displaying Twitter content in the Google desktop search results.
Tweets have been a part of mobile results since May, but the announcement officially brings them to desktop searches as well.
The update is started rolling out to all English users around the globe. Once implemented, Google will show Tweets in a carousel in the main column of the organic search results, but only when Google finds them relevant. Users do not need a Twitter account to see the Tweets in their SERPs or click on the results.
Many are already reporting seeing the Tweets within their results, but it is unclear how long the full roll-out will take.
While Facebook users have been able to share animated GIDs on Facebook since this spring, businesses and other Page owners have been left out in the rain. Now, Facebook is testing the animated image format with a small selection of Pages, suggesting the feature may be available to all Pages in the near future.
As reported by TechCrunch, Wendy’s and Coca-Cola’s Brazilian brand Kuat unveiled the small test by posting GIFs yesterday.
Facebook has since confirmed that a small number of Pages have been given the ability to post GIFs as an experiment, saying in an email:
“GIF’s can be a fun and compelling way to communicate, so we’ve started testing GIF support in posts and boosted posts for a small percentage of Facebook Pages. We will evaluate whether it drives a great experience for people before rolling it out to more Pages.”
As with posting GIFs on personal profiles, GIFs are posted on Facebook by pasting in a link from a third-party source such as Giphy, Imgur, or Tumblr. They will still not be displayed if directly uploaded into the Facebook platform.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-08-21 16:12:182015-08-21 16:12:18Facebook Experiments With Letting Some Brands Post GIFs
On their own, individual marketing strategies like email marketing or focusing on social media can be very powerful in helping a brand grow, but too often companies forget that these strategies can be significantly more powerful on their own.
Email marketing and social media may not seem like the most compatible pair of marketing strategies to create marketing synergy, but in actuality the two go together like a horse and a carriage. The key is doing it the right way.
The infographic below from ReachMail shows how integrating your email and social media marketing can produce great results and how to do it right.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-08-20 15:19:352015-08-20 15:19:35Email and Social Media Marketing – Better Together [Infographic]
Pinterest doesn’t get the attention of some of the larger social sites such as Facebook or Twitter, but ignoring it when you’re considering which social networks to market on may be a huge mistake, especially if you are an e-commerce business.
Pinterest remains one of the highest converting social sites, and it absolutely dominates in conversions for specifically e-commerce related products.
As with all social sites, however, your marketing will fall on deaf ears if you approach it from the wrong angle. Just as tone-deaf advertisers get ignored on Facebook, it is essential you get started on the right foot with relevant marketing catered towards the audience that uses Pinterest.
This infographic, created by Neil Patel, will help you learn the ropes of Pinterest and how to get started building your following on the site. Your business may be missing out on a great opportunity, but with this infographic, you can easily start taking advantage of a market your competitors are missing out on.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-08-04 13:13:422015-08-04 13:13:42How To Get Started Building A Following On Pinterest [Infographic]
After months of anticipation, Pinterest’s Buyable Pins have finally come to Android. The long-awaited e-commerce feature was launched for iPhone and iPad users back in July, but the service only started rolling out for Android users last week.
