Get Set For 2016 With The Hottest New Trends In SEO [Infographic]

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With 2016 looming, it can be tempting to kick back and celebrate the New Year and successful holiday season. But, as any seasoned marketer can tell you, there is never any time for rest in the world of SEO.

The past year has seen huge changes in the world of SEO, with a newly emboldened emphasis on mobile optimization and responsive design, the change to 3-pack results in local search, and the expected new algorithms running over at Google.

With that in mind, it’s time to start looking forward and preparing for a booming 2016 by predicting the biggest trends likely to define the coming year. CJG Digital Marketing is doing just that with a new infographic detailing the hottest SEO trends in 2016.

See the infographic below, or at CJG’s website.

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7 Winning Strategies For Growing Your Business In 2016 [Infographic]

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Every business wants to grow, but acquiring new customers isn’t easy. If it was, every business would be a success.

Thankfully, the internet has made it easier than ever to connect with new potential customers and grow your audience. The catch is that you can’t keep using the same strategies you relied upon in a few years ago. Instead, you have to get a new strategy for the digital age.

To help you get started forming a new winning strategy for customer acquisition in 2016, Eliv8 has shared an infographic that will help you effectively grow your business.

You can see the infographic below, or at Eliv8’s website.

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Proven Holiday Marketing Strategies [Infographic]

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The holiday shopping season is in fever pitch, which means most business owners and marketers are going full-steam-ahead on their online marketing strategies to rake in their piece of the $650 billion predicted to be spent this year.

So how can you get in on the action? Pixel Road Designs recently shared an infographic that can give your holiday marketing strategies the extra boost they need to make this holiday season a huge success.

Check out the infographic below, or at Pixel Road Designs’ website here.

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The Most Important Elements Every Company Needs On Their Homepage [Infographic]

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Your homepage is the face of your business. It is the first thing most visitors see when they visit your site for the first time and it is where you make your first impressions. If you already have a solid homepage with killer copy, that can be great news. But, there is a good chance your site is missing one of the several things users expect to see when they come to your site.

Having a homepage without critical features and elements is a bit like having a mouth full of broken, chipped, and missing teeth. No matter how hard you try to smile and make a good impression, a lot of people are going to be put off.

While dental work can be costly and painful, fixing up your homepage doesn’t have to be. HubSpot put together an infographic – seen below – detailing 12 features and elements that are absolutely critical to have on your homepage, and the majority are easy to implement without needing to call in the pros.

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The Keys To A Successful Holiday Email Campaign [Infographic]

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Retailers across the country are preparing for the upcoming holiday season, but you never want to waste your efforts on marketing practices that won’t produce results.

According to a recent report from Campaigner, social integration, mobile optimization, list segmentation, and personalization are the keys to running a successful holiday email campaign this year. The report comes from a survey of 198 internet retailers conducted in August of this year.

Social integrations were the breakout star of the survey, with almost three-quarters (71%) of the respondents identifying these as the most important add-ons for your holiday email campaigns. Similarly, 70% predicted mobile sales would continue to rise this year.

Over half (57%) of the participants said they would be prioritizing email list segmentation this holiday season, with 40% planning to prioritize personalization.

The infographic below shares these insights and more from the Campaigner survey.

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Email and Social Media Marketing – Better Together [Infographic]

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On their own, individual marketing strategies like email marketing or focusing on social media can be very powerful in helping a brand grow, but too often companies forget that these strategies can be significantly more powerful on their own.

Email marketing and social media may not seem like the most compatible pair of marketing strategies to create marketing synergy, but in actuality the two go together like a horse and a carriage.  The key is doing it the right way.

The infographic below from ReachMail shows how integrating your email and social media marketing can produce great results and how to do it right.

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How To Get Started Building A Following On Pinterest [Infographic]

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Pinterest doesn’t get the attention of some of the larger social sites such as Facebook or Twitter, but ignoring it when you’re considering which social networks to market on may be a huge mistake, especially if you are an e-commerce business.

Pinterest remains one of the highest converting social sites, and it absolutely dominates in conversions for specifically e-commerce related products.

As with all social sites, however, your marketing will fall on deaf ears if you approach it from the wrong angle. Just as tone-deaf advertisers get ignored on Facebook, it is essential you get started on the right foot with relevant marketing catered towards the audience that uses Pinterest.

This infographic, created by Neil Patel, will help you learn the ropes of Pinterest and how to get started building your following on the site. Your business may be missing out on a great opportunity, but with this infographic, you can easily start taking advantage of a market your competitors are missing out on.

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The Basics of SEO [Infographic]

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If you’re a business owner who has decided to get serious about your company’s online presence and marketing, you’ve almost certainly heard about search engine optimization. Unfortunately to the uninitiated, SEO can seem impenetrable with its endless technical jargon and conflicting opinions from experts about exactly how to get the best online visibility. It can feel a lot like jumping in the deep end without learning how to swim first.

Search Engine Optimization doesn’t have to seem so intimidating however. There may be a lot to learn before you are an expert, but with just a few basic ideas you can drastically improve your business’s online profile.

This infographic from SEOHalt will help guide you through the basics of SEO and give you the vocabulary you need to really get an understanding of what search engine optimization is and how it affects online marketing efforts. Once you’ve got these ideas under your wing, you’ll be ready to dive into the deeper waters of SEO without having to worry you’ll drown.

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Are You Minding Your Twitter Manners? [Infographic]

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It is astounding just how much of an impact 140 characters can have. Twitter can be a powerful tool for reaching out and engaging with your audience or even growing a new audience that didn’t exist before, but it can also be a powerful tool for destroying your brand’s reputation.

Countless small businesses have been brought down by social media catastrophes, but it doesn’t require a large-scale meltdown to damage your brand on the social platform. All it takes is poor social media etiquette and before long you’ll find yourself facing a ghost town on your Twitter dashboard.

Thankfully, it is also incredibly easy to stay on the good side of Twitter users so long as you use a little common sense in interacting with your followers.

This infographic from Melonie Dodaro will help you mind your P’s and Q’s and build a positive atmosphere that will make Twitter users look forward to your every tweet.

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Don’t Fear The Google ‘Mobilepocalypse’ With This Infographic

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You would think the sky is falling given how webmasters and online marketing experts are responding to Google’s huge upcoming mobile algorithm. Sites are tossing around all manner of terrifying nicknames such as the mobilepocalypse, mobilegeddon, mobocalypse, or mopocalypse to stir up fear and panic, but the truth is the upcoming update shouldn’t be all that scary for you.

If your site serves mobile users and you care at all about your customers, you should already have made efforts to make your site mobile-friendly. While a big ranking drop seems frightening, the truth is that mobile users are probably already avoiding your site. Don’t think of the upcoming change as being forced to change your site to please search engines. Thank of it as improving your site for mobile users.

Countless sites are talking about the “mobilepocalypse” as if the world is ending, but I’ve already covered the simple set of steps you need to take to check that your site is ready for the mobile update. If you aren’t passing Google’s mobile test, this infographic from Nine Hertz will walk you through what needs to be done before the 21st.

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