Adobe Flash is all but dead and Google is putting the final nails in the coffin by dropping support for Flash-based ads in favor of ads coded in HTML5. This isn’t happening immediately, but Google announced its intention to move to HTML5 by January 2017 in order to give advertisers time to transition.
As part of this transition away from these ads, Google will no longer allow Flash formatted ads to be uploaded to the Google Display Network starting June 30th of this year. Up until then, you can still upload any Flash-based display ads you’ve been working on and they will continue to run until January.
Google notes that you should update your display ads before either of these dates for best performance, and that video ads built in Flash will not be impacted by the change.
The death of Flash is likely to be dragged out for quite some time, but this is a big loss for Adobe’s format. Adobe’s player only accounts for 5% of mobile and web video seen last year, but it has still been a major part of major online ad networks. If these ad networks no longer accept Flash, then Flash loses its one last thing keeping it relevant.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-02-12 11:13:482016-02-12 11:13:48Google To Drop Flash From Google Display Network Ads
Have your checked your business’s Knowledge Graph information lately? If you haven’t, you may be hearing from Google the next time you perform a search.
Recently, Dan Leveillediscovered that Google is proactively reaching out to searchers and urging them to keep their business listing up-to-date. If you haven’t checked on your listings recently, you may see a similar alert to the one below next time you sign in with a Google account associated with a Google My Business page.
Leveille notes:
“Other than asking developers to include social profile data, this seems like the first time Google is proactively asking business owners to directly suggest edits to their Knowledge Graph info.”
Leveille also uncovered a newly updated help document from Google detailing the criteria for being considered an “official representative of an entity in the Knowledge Graph.”
This is a significant move by Google to try to clean up out-of-date Knowledge Graph information and provide accurate listings. Both local businesses and major corporations can take advantage of the Knowledge Graph, so it is always a good idea to regularly check your listings and make sure they are current.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-02-10 10:44:362016-02-10 10:44:36Google Is Urging Business Owners To Update Their Knowledge Graph Listings
Online searchers are increasingly turning to mobile devices during the biggest trending moments, and this year’s super bowl makes that clearer than ever. According to Google, 82 percent of all TV ad-driven searches during the Super Bowl came from smartphones, a 12-point increase from last year.
Desktop continues to trail mobile searches with just 11 percent of Super Bowl searches during the game, while tablets accounted for only 7 percent.
In total, Google says the big ads during this year’s Super Bowl drove over 7.5 million incremental searches. That is a 40 percent increase compared to last year’s game.
Perhaps due to the close game, the majority of searches driven by Super Bowl TV ads came during the first two quarters of this year’s match. Ad’s related searches dipped significantly at half-time and continued to stay relatively low through the end of the 4th quarter. This is similar to what happened during last year’s close match-up.
This pattern is quite a bit different from 2014, when the Broncos were dominated by the Seahawks. As the score widened in the second half searches increased, suggesting viewers were getting bored with the actual game and paying more attention to ads.
Google’s infographic from the big game shares many other details, like what big brands came out on top and which team won the most searches. The biggest takeaway is that brands who want to capitalize on emerging events and trending moments should prioritize mobile like their audience is.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-02-09 11:11:072016-02-09 11:11:07Mobile Wins Super Bowl 50 When It Comes To Search
The war between YouTube and Facebook for the most popular online platform for sharing and watching videos is heating up, and Facebook may win a major victory this weekend.
With the Super Bowl upon us, everyone is gearing up for one of the greatest competitions of the year – the fight for the most watched Super Bowl ad. But, more Super Bowl ads and teaser videos are being shared online ahead of the big game, and TV ad analytics company iSpot.tv says may be the new place for watching the biggest ads of the year online.
It is a close fight, with Facebook barely pulling ahead of YouTube, but it is a big win for the company either way. YouTube dominated online Super Bowl ads last year, but Facebook has pushed their video platform heavily over the year and seen massive increases in both views and shares.
Source: Marketing Land
According to iSpot.tv’s data counting video views through Tuesday, February 2, approximately 75 million super bowl ads videos have been viewed on Facebook, compared to 74.9 million on YouTube. As the published report on Marketing Land shows, the numbers are neck-and-neck. But, it is a huge change from last year where YouTube received 87.6 million to Facebook’s 45.5 million.
In most cases, an argument can be made to explain the discrepancy. Facebook counts video views when a user watches for just three seconds, but YouTube doesn’t count until “around” 30 seconds in. However, iSpot.tv says it uses a three-second standard for counting views on both platforms.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-02-04 13:35:272016-02-04 13:35:27Is Facebook The New King of Super Bowl Ads?
Google is always changing. Over just the past few years, the way search works has changed radically – moving to a more user-based model and mobile-first mindset.
This shift in attitudes has changed how the world’s most famous search engine works down to its very foundation, with the intent of moving away from a system that started with information and aimed to connect it with its audience. Instead, Google has made it its philosophy to start with the user and aim to provide the best search results for them.
SEOBook recently shared an infographic to visualize how Google’s search engine works in 2016. It shows that in SEO and Google Search, you can’t rely on the same methods from 2013 to keep your business growing online today.
You can see the infographic below. If you can’t see the small text, a larger version is available at SEOBook.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-02-02 11:29:022016-02-02 11:29:02Infographic Shows How Search Works at Google in 2016
Google has released its annual “bad ads” report, though they’ve changed the name a bit. Every year Google uses its bad ads report to highlight the efforts they are taking to rid AdWords of scammers, malware, and fraudulent ads. This year, they covered pretty much the same areas but chose to focus on the positive, calling its annual report the “Better Ads Report.”
This year’s report says the search giant disabled over 780 million ads last year for policy violations, up from 524 million ads disabled in 2014, and 350 million ads disabled in 2013.
Google describes “bad ads” as advertisements carrying malware, blocking the visibility of content, promoting fake or illegal goods, or leading to phishing scams. The company used a team of over 1,000 people around to world to constantly fight back against these ads. The majority of the time they are able to block the ads before they are ever seen by regular users.
Google also went in to detail, showing the most common bad ads they encountered in 2015:
Counterfeiters: Over 10,000 sites and 18000 accounts were suspended for attempting to sell counterfeit goods (imitation designer watchers for example).
Pharmaceuticals: Over 12.5 million ads were blocked for violating Google’s healthcare and medicines policy, such as advertising pharmaceuticals that have not been approved for use or ads that made misleading claims about the effectiveness of prescription drugs.
Weight loss scams: Over 30,000 sites were suspended for making weight loss promises that were dishonest and typically impossible to achieve.
Phishing: Over 7,000 sites were blocked for attempting to steal user information, aka phishing.
Unwanted software: More than 10,000 sites were disabled for forcing unwanted software and unapproved downloads via Google ads.
Trick-to-click: Over 17 million ads were rejected for attempting to mislead users to click an ad that would redirect them to unrelated pages.
Bad apps: Google also blocked over 25,000 mobile aps from displaying Google ads due to breaking policies. Approximately 1.4 million apps were rejected from ever being able to display Google ads in the future.
Looking forward, Google says it is going to start cracking down on ads that may lead to accidental clicks. It also says it has developed technology capable of determining when mobile ad clicks are accidental, and will be able to prevent users from being taken to ad sites they didn’t intent to visit.
Google also plans to bolster efforts to cut down on weight loss ads in 2016 by adding additional restrictions on what advertisers can say is effective for weight loss.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-01-22 12:31:462016-01-22 12:31:46Google Took Down Over 780 Million Ads For Policy Violations in 2015
Android users will soon be able to install apps to their smartphones directly from Google search results. According to Android Police, Google has begun testing the new feature which will let users bypass the Play Store and directly install an app by performing a Google search.
To try out the feature, open the Google app on any Android phone and search for any app you want to install. Within the Google card, which previously directed users to the Play Store, you will now see an Install button.
If you press the Install button, your phone will ask for the normal permissions that appear with all Play Store app download. If you accept, the app will immediately begin downloading and installing.
The feature hasn’t been rolled out to all Android phones, so there is no guarantee you will be able to directly install the app. Many users are still being directed to the Play Store.
Ryan Whitwam of Android Police speculates the feature is just in testing currently, and will see a wider rollout in the future. He also suggests the feature is likely to be available only in the Google app and not through Chrome.
The bad news is half or more of your website traffic likely comes from bots. The good news is that is actually a huge improvement from in the past.
A new report from Imperva Incapsula shows that approximately 48.5% of all traffic to websites comes from bots, not actual online users. That number comes from a review of over 19 billion visits to 35,000 Incapsula client websites around the world with a minimum daily traffic count of at least 10 human visitors gathered over a 90 day period in 2015.
According to the data, 51.5% of all Web traffic comes from human users, while 29% come from “bad bots” which automate spam or other malicious activity, and 19.5% came from “good bots” which are used by search engines and other online services.
While this sounds bad, the share of human traffic is actually rising compared to past year. The report explains:
In a similar 2013 study conducted by Imperva, humans made up only 31.5% of all visits to sites, compared with 51.5% in 2015. This shift is mainly due to an increase in human traffic as more people use the Web and a decrease in good bot traffic.
The ratio of bots-to-humans your website receives is likely influenced by how popular your site is, as the most popular sites examined showed the smallest ratio of bot traffic (39.7%). In comparison, the least popular sites included in the traffic had the highest share of bot traffic (85.4%).
No matter what percentage of your traffic comes to bots, the best solution is to continue emphasizing marketing that directly connects with real humans such as social media marketing and PPC.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-01-11 12:57:232020-08-08 22:18:01Report Shows Almost Half Of All Traffic Comes From Bots
With 2016 looming, it can be tempting to kick back and celebrate the New Year and successful holiday season. But, as any seasoned marketer can tell you, there is never any time for rest in the world of SEO.
The past year has seen huge changes in the world of SEO, with a newly emboldened emphasis on mobile optimization and responsive design, the change to 3-pack results in local search, and the expected new algorithms running over at Google.
With that in mind, it’s time to start looking forward and preparing for a booming 2016 by predicting the biggest trends likely to define the coming year. CJG Digital Marketing is doing just that with a new infographic detailing the hottest SEO trends in 2016.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-12-30 16:00:502015-12-30 16:00:50Get Set For 2016 With The Hottest New Trends In SEO [Infographic]
Google is continuing its efforts to promote privacy in search by prioritizing indexing HTTPS pages over their HTTP equivalents.
In the announcement, Google explains its long-term aim is to eventually direct users to secure webpages with a private connection. The step to only index HTTPS pages when an HTTP equivalent exists is their most recent move in this process, following the small rankings boost given to HTTPS pages last year.
Unlike the change to Google’s algorithm in August 2014, this move will not have any effect on rankings. Instead, it simply means that Googlebot will only index the HTTPS version of a URL when both an HTTPS and HTTP version exist.
While Google’s commitment to secure search may lead to more rankings boosts for HTTPS pages in the future, this change is mostly to improve the efficiency of Google’s current indexing process. As they explain in their announcement:
“Browsing the web should be a private experience between the user and the website, and must not be subject to eavesdropping, man-in-the-middle attacks, or data modification. This is why we’ve been strongly promoting HTTPS everywhere.”
