The TMO Blog

Facebook introduces “Creative Compass” to predict how your ads will perform

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Facebook is launching a new tool, called Creative Compass, aiming to help advertisers predict how well their ads will perform. Creative Compass will assess your ads by examining key elements and scoring them on a scale from “low impact”…
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Facebook launches new tool to publish pre-recorded “live” videos

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Facebook is launching a new feature for all Pages that allows you to publish pre-recorded “live” videos. That may sound contradiction, but the new “Premieres” feature brings the best of Facebook’s live video and pre-recorded video…
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Google My Business changes Post length limits and placement

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Google is some small changes to Google My Business Posts that could affect visibility. Google Posts Go to the Bottom A number of people have observed that Google Posts have been moved within knowledge panels, getting shifted down reviews and…
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Facebook begins allowing all businesses to run ads in Stories

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Facebook is finally allowing all advertisers to run ads during users’ Stories. The social network has been allowing a limited number of brands across three countries to create ads that appear during Stories published on the site since May,…
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Pinterest opens ‘Shop the Look’ Pins to all businesses

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Pinterest is expanding its Shop the Look Pins to all business accounts.   Shop the Look Pins aren’t exactly a new type of Pin but instead is a tool that allows businesses to tag products in photos to provide a seamless shopping experience. The…
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Twitter finally brings back its chronological timeline

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Twitter is trying to bring back the good old days when you could explore your feed chronologically. The social platform announced it has changed how the option to “Show the best Tweets first” function, removing the “In case you missed…
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Twitter gives a big boost to live streams

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Twitter is following Facebook and Instagram’s lead by prioritizing live streams in users’ feeds. The social network announced it would begin bumping live streams to the top of users’ timelines while the streams are active. This means…
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Google’s John Mueller says sharing online reviews on your site is O.K.

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Not long ago, it seemed like every business website had a “Testimonials” page filled with reviews and references from either past-customers or fellow members of their industry. If you have a keen eye, though, you might have noticed these…
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Survey shows Facebook users are ditching the app, increasing privacy

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in a year full of scandals and congressional inquiries, people appear to be changing how they use Facebook. A new study from Pew Research Center shows that a huge portion of users has taken steps to reduce their usage and increase their privacy…
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