The TMO Blog

Google’s Mobile Speed Update Starts Rolling Out

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After months of warnings, Google is officially rolling out its “Speed Update” for all users. Google updated its original blog post to say the new ranking factor would be rolling out for all mobile search results throughout the day –…
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Instagram turns Stories into conversation starters with open-ended question features

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After the smash success of Stories on Instagram, the social platform is testing new features aimed at increasing engagement. Most notably, the company introducing more open-ended question features that let viewers interact more with the Stories…
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Users can now see every Facebook ad you are running

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Facebook is changing how it handles the ads shown by Pages across the platform, with a new “Info & Ads” section that details all the ads your Page is running. By going to a Page’s “Info & Ads” tab, you’ll be able to see…
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AdWords Becomes Just “Google Ads”

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Chances are, you’ve been calling Google’s ad platform “Google Ads” most of the time you talk about running ads on the search engine and its network. Now, Google is too. AdWords is being rebranded to simply “Google Ads” as part…
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Instagram launches IGTV for hour long videos

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Instagram is betting big on long-form videos with a new video platform called “IGTV” which will show off videos up to an hour long. Until now, users were only allowed to upload videos up to one-minute-long, so this is a big upgrade for…
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Instagram becomes the fastest growing social network

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Instagram is coming up in the world. This week the social network revealed it has reached more than 1 billion monthly active users, jumping from 800 million in September of last year. The extra 200 million users also make the site the fastest…
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Show locals you’re World Cup ready with new “Good for watching sports” Google tag

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Google My Business is bringing a new way to highlight your business with an attribute noting your establishment is “good for watching sports.” The new tag comes just as the World Cup is heating up and many are flocking to bars or restaurants…
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Facebook Marketplace starts showing ads from businesses

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Facebook is opening up a new part of its platform to advertising by letting businesses run ads in the Facebook Marketplace for the first time. Marketplace has, until now, been an area of the site strictly reserved for users to buy and sell…
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Pinterest tests new video ad format that fills the screen

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Pinterest is giving video advertisers even more screen real estate with a new video ad unit that expands to fill the entire width of your screen. The company first introduced promoted videos over two years ago. Since then, Pinterest says…
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