The TMO Blog

Facebook is letting a select few test various headlines, images, and more in posts

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Facebook is running an extremely limited test letting just five publishers create and test responsive headlines, images, videos, and copy to see which versions of their posts perform better in real time. The new tool allows the select few…
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Google releases new ad strength indicator to predict how your ads will perform

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Google is giving advertisers a new tool to predict how their ads will perform before they start running. The new ad strength indicator evaluates responsive and display ads, then rates them on a scale from “Poor” to “Excellent”. The…
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Google Introduces New “Veteran-Led” Label For Google My Business Listings

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Google is releasing a new label for Google My Business listings highlighting when a business is owned or led by a veteran. Sean O’Keefe, data scientist at Google and a former Staff Sergeant in the US Army announced the new attribute this…
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Google tests new tab in search results for Google Posts

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Google is testing making Posts from Google My Business listings more prominent in search engines, with a unique tab that can appear directly within local search results. The tab will appear when you either search for a specific business or…
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Survey shows B2B consumers are highly active online

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Many think that B2B marketing requires a completely different approach than marketing from a business directly to consumers. There is the belief that they B2B audiences don’t use social media or Google the same way that other audiences do…
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Facebook introduces new advertising restrictions for addiction treatment and bail bond businesses

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Facebook is launching new advertising restrictions on who can promote on their platform to protect users from questionable brands or business practices. The company announced it will no longer allow for bail bond services to promote their…
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See how your Google My Business Posts are performing with new Insights

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Google My Business is adding new Insights showing how Posts from businesses are doing. This means you can now monitor your Posts and see what type of content works best for the unique placement. For those unfamiliar, Posts are a feature of…
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Facebook removes the ability to cross-post from Twitter, other apps

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For years, Facebook has made it easy to integrate your other social media accounts from across the web, by allowing users to cross-post content from one platform onto Facebook. For instance, Twitter users were able to share their Tweets on…
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Why Google’s Algorithm Updates Matter, Even If They Don’t Change Much

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After much ado, Google has rolled out its latest big algorithm update, called the “Speed Update.” And, once again, there has been little to no effect on the search results we see every day. This is the latest in a pattern of big announcements…
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