The TMO Blog

Google My Business now lets you specify your service area

, ,
Google My Business is now letting businesses specify their service area. This is particularly big news for companies that service a wide area or tend to work in an area aside from their physical location. In the past, the search engine automatically…
Read more

Advertise up to 5 products at once with Pinterest’s new Promoted Carousel ads

, , ,
Pinterest has launched a new ad format that gives advertisers the ability to promote up to 5 different products with a single ad. The new “Promoted Carousel” ads combine 5 normal ad posts into a single ad unit, which will let viewers…
Read more

Data reveals how longer tweet limits are changing Twitter

, ,
When Twitter announced it was doubling the length limit for tweets from 140 to 280 characters, there was a lot of speculation about how it would affect the platform. Now, a year later, we finally have hard data about the effects of the new…
Read more

Survey shows how voice search drives local business

, , ,
A new survey shows just how prominent voice search is becoming in the journey from shopping to purchase. According to the latest survey from Chatmeter, approximately 90% of smartphone owners say they use their device’s virtual assistant.…
Read more

Twitter loses 9 million monthly users, but it’s a good thing

, ,
Yesterday Twitter revealed that it has lost approximately 9 million monthly users in its latest quarterly report. In most cases, such a drop would be considered a huge red flag. However, the company was not only anticipating the decrease…
Read more

Facebook launches new crackdown on misleading “clickbait” ads

, , ,
Facebook is cracking down on brands using its advertising platform to mislead or trick users with “malicious advertisements”. As the social network announced this week, it is reducing how often it shows ads it believes are “clickbait”…
Read more

Major changes are coming to Pinterest’s Ads Manager ahead of the holiday shopping season

, , ,
For the first time since its release in 2016, Pinterest is making major changes to its self-serve Ads Manager, including dynamic pricing and stock information. All the changes coming to Ads Manager Perhaps this biggest change is a new step-by-step…
Read more

Facebook introduces “Creative Compass” to predict how your ads will perform

, , ,
Facebook is launching a new tool, called Creative Compass, aiming to help advertisers predict how well their ads will perform. Creative Compass will assess your ads by examining key elements and scoring them on a scale from “low impact”…
Read more

Facebook launches new tool to publish pre-recorded “live” videos

, , , ,
Facebook is launching a new feature for all Pages that allows you to publish pre-recorded “live” videos. That may sound contradiction, but the new “Premieres” feature brings the best of Facebook’s live video and pre-recorded video…
Read more