The TMO Blog

Facebook Introduces ‘Promoted Posts’ to U.S.

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It's no secret that Facebook is searching for new ways to monetize their site and improve their IPO. In doing so, they are bound to take some missteps. Perhaps, like their latest venture, 'Promoted Posts'. As Adi Gaskell reports for Technorati,…
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What Is AuthorRank and Why Does It Matter?

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It's hard to keep up with Google's constant adjustments, and AuthorRank is a future feature that isn't as understood as it probably should be. Its history dates back to August of 2005 when Google filed a patent for "Agent Rank". This patent…
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Access Public Services Online with Facebook Log-In

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The United Kingdom plans to unveil a method of logging on to government run sites with one's social media account information. The idea is that by logging on through Facebook, users will authenticate their identity without having to remember…
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Why You Should Keep Your Preferences Out Of Logo Design

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I've spoken a bit in the past about why your own preferences should often be ignored when designing. Logos are the embodiment of your entire business and they communicate a lot to the audience. Logos can build trust by making your brand appear…
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Google Introducing Credit Card For AdWords Buys

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Starting on Monday of this week, small business owners in the UK became eligible for Google's newest service, AdWords Business Credit. Essentially, Google created a credit card that can only be used for paying for a businesses AdWords account. As…
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Dispelling the 5 Lies About Building an Audience

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The internet is awash with tips and suggestions for SEO, but there aren't many articles that clear up those pesky rumors and myths of the industries of optimization and blogging. So I'm here to help tear down those lies people hear and tell…
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Study Finds Students And Phones Joined at the Hip

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A recent study on the way youths around the world use mobile devices found that college students use their phones to text and interact over social media much more than any other use, such as surfing the web or gaming. The study, conducted by…
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How Aligning SEO Strategy and Social Media Builds Backlinks

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It is way too common for people in SEO to forget to align their SEO strategy with social media activity. Often, the two teams work completely disconnected from the other. This is in no way a comprehensive, efficient marketing plan. SEO must…
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Facebook Basics For Your Business

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Last week, I gave you my fundamentals for success on social media. Mark Thompson also has some fundamentals specific to your business's Facebook page at Business2Community. 1. Facebook isn't for sales As I've discussed in this space before,…
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