Starting on Monday of this week, small business owners in the UK became eligible for Google’s newest service, AdWords Business Credit. Essentially, Google created a credit card that can only be used for paying for a businesses AdWords account.
As Ingrid Lunden reports for TechCrunch, the program launched in beta 1400 U.S. companies last year and nearly three-quarters of those companies now use AdWords Business Credit as their “primary form of payment.”
Now, Google shifts its focus to the UK, where revenue in the 2nd quarter made up about 11-percent of the companies total revenue.
The card will carry an 11.9-percent APR in the UK, which is up from 8.99-percent in the U.S. during the pilot program. No annual fees will be included. You may note that this is lower than major credit cards. This is likely because Google intends to make an increase in profits by driving more businesses to AdWords and increasing the investment their, not from interest rates.