The TMO Blog

8 Ways to Make Your Site More Readable

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Multimedia is clearly a popular form of communication online, but classic text is still the standard for effectively communicating with visitors. You would think, with close to a decade of the internet being accessible from most homes, most…
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New Study Confirms Consumers Want Mobile Friendly Sites

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While I've written extensively about why you should have an optimized site for mobile, I've rarely directly mentioned the two most obvious points for why you should. Websites that aren't mobile friendly annoy visitors and it's bad business. Mobile…
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Facebook Friends with an Ex Not Just Bad, Bad For You

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A recent study led by psychologist Dr. Tara Marshall found that conitnuing to be Facebook friends with an ex after your break-up can be psychologically damaging. And here you thought "Facebook stalking" was just a fun term to throw around. Dr.…
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3 Reasons Google Remarketing is Great For Your Site

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Google Remarketing was recently updated to make it easier to set-up and easier to use. In case you aren't familiar, Google Remarketing allows you to present users, who were previously on your site, with relevant ads as they continue browsing…
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How to Format Your Blog For Success

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While your content quality is always important, it is always important to remember aesthetics when building up a blog. Adam Thompson from Search Engine Journal has a good rule for considering how your blog appears. "What's on the inside only…
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The Cost of Social Media Continues to Rise

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I've written before about the hidden cost of social media marketing. While Facebook, Twitter and the like are all free to use, their is the inherent cost of your time to keep your online presence where you want it. Heather Clancy, of ZDNet,…
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9 Tips For Better Website Design

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Effective visual communication is as much a part of web design as any other aspect. It is crucial in making a site look appealing, but it also does a much more important task. Effective presentation of information and functionality is an essential…
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How 2 Factors Play a Role in Mobile Search Behavior

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We've talked quite a bit about the quickly growing use of mobile devices to search the web. The latest reports show between 10% to 20% of all traffic on the web, and some popular websites, claim that roughly a fourth of their traffic is coming…
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Use Social Media for Awareness, Not Sales

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Forrester Research Inc. recently researched the purchase paths of 77-thousand online shoppers to come to the conclusion that social media does not lead to direct sales. As Zach Stambor reports for Internet Retailer, "less than 1-percent of…
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