The TMO Blog

‘Cachetown’ Makes Your World A Video Game

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Imagine being able to point your phone's camera down a normal city street and see a video game type environment complete with puzzle boxes and coins up for grabs. That's the reality that a San Diego based start-up, called Cachetown, hopes to…
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Find Out What Your Audience Wants To Know

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I've talked a lot about how important it is to try to think like your customers. It's always important to find out what people are thinking, what questions they are asking, etc., but I didn't offer any specific ways to accomplish this. But today…
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Fake Facebook Profiles Affect Hundreds of Facebook Users

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Imagine taking up the cause of a young boy with cancer only to discover that the boy never existed. That's the reality of hundreds of Facebook users after a recent scam concocted by a Florida restaraunt owner was brought to light. As Melanie…
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Black Is Not Your Friend In Design

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There is one simple color rule that has helped me endlessly in my designs, and I learned it in junior-high school. Unless you absolutely need to, never use black. It sounds strange to many, but it is a rule I live by now. When you see dark…
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Google AdWords and Analytics Form One Powerful Tool

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Google's Dan Friedman recently took to the Google AdWords blog to discuss new integration between AdWords and Google Analytics. As David A. Utter reports for eCommerce Bytes, Friedman also shared a few tips for how users could benefit from the…
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House Crashers Busted Via Facebook

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Last summer, a South Carolina family took a vacation to New York. They returned home to a house that appeared to have been untouched in their absence. The truth, as they would come to find out thanks to Facebook, was that their children's classmates…
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Get the Most Out of Twitter and LinkedIn

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Social media platforms like Twitter and LinkedIn can be overwhelming. There are so many users, all looking for a different experience, that it can be difficult to find who and what you're searching for. Mallory Woodrow has five ways to network…
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Quick Fixes For Your New Google Shopping Issues

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Google Shopping officially switched to a paid service for businesses at the beginning of the month, which means a whole new set of issues for users trying to get their Product Listing Ads campaigns up and running. Mary Weinstein reports for…
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Facebook Success Measured Differently Than Marketing Success

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I've read a number of articles suggesting that Facebook is not an ideal marketing platform because your business will see a small click through rate from your Facebook page to your website and, perhaps, an even smaller conversion rate. And you…
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