The TMO Blog

5 Ways to Build A Strong Relationship with Clients

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Sometimes, the determining factor in whether your work for a client will have a happy ending or not is simply how strong your relationship is with that client. By effectively communicating, making sure you understand their goals and using the…
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The Importance of Being First in the Results

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New research from Compete.com is suggesting being the first result on a SERP can make a huge difference from being second. The analysis comes from "tens of millions" of consumer-generated search engine results pages from the last quarter of…
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5 Tips to Stretch Your Modest AdWords Budget

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Chances are that your company doesn't have piles of money to throw at advertising in order to get results. Most likely, you're wondering how to get a big ROI from a modest to meager ad budget. Jeremy Decker has five tips for you, which you…
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AdWords’ Policy Update Means Business

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In the past 18 months, Google has waged war against spammers. It began with their attempts to purify organic search rankings by introducing the Panda and Penguin updates. Now, with an AdWords policy update this week, Google has targeted those…
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Be Forewarned About Changes to AdWords

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The 'Rotate Indefinitely' option in Google AdWords is back after a short hiatus. But, it's a little unclear why the option was resurrected. Straight from the AdWords blog: If you select “Rotate indefinitely” option for your campaign, we…
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The 11th Principle of Good Design

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Most designers are aware of Dieter Rams' Ten Principles of Good Design, and, if you aren't, you should definitely check it out. Rams created the entire visual language Apple is still using, and products he designed over fifty years ago are still…
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Tips and Info To Improve Your Google Quality Score [INFOGRAPHIC]

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The quality score of your site is extremely important. If you've got a high score, Google makes it easy for your page to prosper. You'll appear higher in search results, your ads can appear in the top, shaded region of results and it will cost…
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What You Need To Be Asking Yourself While Optimizing

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While we've been talking about how to optimize content quite a bit, there really are no guidelines out there for more broad questions you should be asking when going through the process of optimization. Jenny Halasz from Search Engine Land realized…
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10 Tips for Better Logos

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The word easy isn't something designers normally associate with logo design, right? If you do, that is a silly idea to have. A logo encapsulates a brand's identity, and should require real planning and thought to create a simple and memorable…
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