The TMO Blog

What You Need To Know About Google’s Disavow Links Tool

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I recently wrote about the release of Google's Disavow Links tool, but there are some more questions popping up that need answering. So, let's cover a little bit more about the tool. First off, the tool does not immediately take effect. This…
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Consistency Key to Online Branding

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Online branding ruins everything you thought you knew about branding. It is no longer strictly a marketing activity for multinationals with million dollar budgets. Online branding is simple and practically free. The internet allows businesses…
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Tweaks to Bing Ads Improve Performance

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Bing Ads recently made Sitelink Extensions available to all U.S. users, which allows advertisers up to 10 sitelinks to their ads. This helps consumers navigate directly to their desired page, rather than landing on the homepage and having to…
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Search Is Still The Dominant Online Advertising Sector

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The latest research from the Interactive Advertising Bureau and Pricewaterhouse Coopers, which examines the first half of 2012, finds that the biggest contributor to online advertising in the U.S. continues to be spending on Search Marketing. With…
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The Value of Trend Line Analysis for Your PPC Campaigns

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In order to improve your existing online ad campaigns and discover new opportunities that you're currently missing, you have to study the analytics. Trend line analysis is likely included whether you use AdWords, Microsoft AdCenter or any other…
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Google Announces Disavow Links Tool

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If you've ever received a notification from Google about a manual spam action based on "unnatural links" pointing to your webpage, Google has a new tool for you. Links are one of the most known about factors Google uses to order search results,…
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Does SEO Limit Web Designers’ Freedom?

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Now as much as ever, the web design industry and the SEO industry are intertwined. The question that arises anytime a business industry and a creative industry become so connected is whether the business side limits the creative side or not. Most…
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5 Ways to Build A Strong Relationship with Clients

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Sometimes, the determining factor in whether your work for a client will have a happy ending or not is simply how strong your relationship is with that client. By effectively communicating, making sure you understand their goals and using the…
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The Importance of Being First in the Results

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New research from Compete.com is suggesting being the first result on a SERP can make a huge difference from being second. The analysis comes from "tens of millions" of consumer-generated search engine results pages from the last quarter of…
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