The TMO Blog

5 Reasons Not To Use DIY Marketing

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A do-it-yourself attitude can be great for entrepreneurs  It can save you money, as well as improving your abilities in a multitude of areas.  However, it can hurt you in the area of marketing. John Follis from Small Biz Trends offers some…
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Split-Testing Can Optimize Your AdWords Campaigns

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There are certainly times when you have too many options. Specifically, I'm talking about you AdWords campaigns. Making the right choices could potentially mean netting thousands of additional users. Thanks to split-testing, you can be more…
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Possible Ex-Google Employee Offers Insights

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Andre Weyher worked on Google's Search Quality/Webspam team for two years, according to his LinkedIn profile. Recently, he spoke with James Norquay, a digital/search marketer from Australia, offering insight that possibly could help search marketers…
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Call Reporting Now Available to AdWords Express Users

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The full version of AdWords has included the ability to track phone calls generated from ads for two years. TechCrunch's Frederic Lardinois reports that, beginning last week, AdWords Express, a simplified version for small businesses, included…
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Majestic SEO Link Reports Now Updated Almost Hourly

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Majestic SEO are now updating their linkage data to be as recent as within hours or minutes. Majestic SEO is an advanced SEO third party reporting service, and in the the past you had to wait up to 24 hours for link reports to update. Now,…
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Why Are You Redesigning?

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Sometimes it is clear when you need a redesign. For example, if your site is still using Flash, it isn't viewable on many smartphones, and you definitely should consider redesigning. Other times, it can be less clear. Sometimes even bad designs…
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Coming Soon: AdWords Style Ads to Your TV

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Imagine seeing AdWords style ads displayed on your TV during your favorite show. The idea isn't as far away as you might think. A startup called The Compass Group LLC is working on a way for advertisers to create text overlay ads, which could…
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Don’t Be Intimidated By Content Marketing

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As we all know, the way to become popular on the internet is to create high quality content that engages your audience. It is obvious when looking at the digital landscape, and even more clear if you ever get to have a conversation with any…
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PPC Ads Hurting Small Businesses Bottom Line

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The cost of doing business with pay-per-click advertising has risen sharply over the past decade. So much so, many small business owners are wondering if the price they're paying to get their message out is worth the return on their investment. As…
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