The Importance of Being First in the Results

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New research from is suggesting being the first result on a SERP can make a huge difference from being second.

The analysis comes from “tens of millions” of consumer-generated search engine results pages from the last quarter of 2011. It also had some really interesting findings. 85 percent of all listings shown are organic, with only 15 percent paid search listings.

Out of the organic listings, 53 percent of clicks are going to the very first result, with the second result only seeing 15 percent, and all others getting even less.

Analysts from summarize “since the vast majority of listings on a SERP are organic, and the majority of clicks are on the first listing, it’s imperative that brands strategy including constantly monitoring results due to the ongoing evolution of search engine algorithms.”

The paid results are also getting a large amount of clicks. Most specifically, ads in the top of the page perform very well, with between 59 percent and 9 percent of all paid results clicks. Ads on the right hand of the page however, get at most 4 percent of paid results clicks.

Overall, it is important to get your listings in the top position, if you want your page to be getting attention. For graphs and analysis of the results, read Miranda Miller’s article at Search Engine Watch.


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