The TMO Blog

Bring Relevance To Your Metrics

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Is your social media marketing strategy relying on so-called "vanity metrics"? Pageviews, Twitter followers, Facebook likes and even conversion rates fall under that umbrella, as Ivory Madison reports for Harvard Business Review. Instead,…
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What Is The Device-Agnostic Approach To Design?

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If you look at the tags for most articles on responsive design, you will notice the way most writers connect responsive design to mobile design. Thinking of responsive design as a mobile design method kind of misses the point however. When…
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What Do You Need To Know For SEO In 2013

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SEO changed so much, it is hard to predict what will be best for 2013. Just this past year, Google has issued so many changes that it has become pretty much a constant. Trying to pinpoint where we will be a year from now almost feels impossible. Paul…
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Nonprofits Social Media Model Could Improve Your Own [INFOGRAPHIC]

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In 2012, even nonprofits were utilizing social media. MDG Advertising looked into this developing trend and found that the inclusion of social media marketing meant more exposure and more donations for these organizations, as reported by The…
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The Differences Between Branding, Identity, And Logos

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You know how sometimes a group of words are thrown around together so much their meaning becomes blurry? If you don't understand what I mean, think about how you understand brand, identity, and logo. Almost any article about logo design will…
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So What Is SEO Really?

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Most average people have know idea what SEO is, and have probably never even heard the term before. Still, the industry is essential to running a popular and credible website. It is important enough that there are an inordinant amount of people…
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The iPad Mini Makes Us Question How We Do Design

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The internet relies on agreements and standards to work, especially web design. With the constant barrage of new devices and input types, there is the need for each design to follow these agreed upon practices, less our entire system fall apart.…
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Why Do Some SEOs Still Gather Data Manually?

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SEO relies on data. That's a pretty simple fact. Still, for some reason, some SEOs still do all their research by hand and manually track their performance, usually by making Excel charts that seem to stretch for days. I honestly don't completely…
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What’s Next In Web Design This Year

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We're officially in 2013 now, and it is time to plan for the year ahead, if you haven't started already. Planning means trying to predict the biggest trends that will hit design before they get here, which can be tricky, but there are plenty…
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