The TMO Blog

Stand Out Online With A Personalized Touch

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When it comes to social media marketing, everyone is looking for ways to separate themselves from the crowd. Courtney Seiter, of Marketing Land, suggests personalizing aspects of your online profile to help connect with your audience. Many…
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Do You Know About Fitt’s Law?

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There is a rule in design based on the principle that the closer and larger a target is, the faster it is to click on it. The concept seems self evident, but it is surprising how much that concept affects on a web page. Users are actually less…
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How Do You Decide Which Potential Clients To Accept

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Anyone starting an SEO from the ground up knows how difficult it can be to choose your clients. Many will just accept anyone that is willing to pay them for work. Many can't afford not to. But once you have established yourself, you can begin…
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Blue: The Color of Business

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Think of logos for the biggest businesses right now. Maybe you're thinking of Facebook, or Twitter, or maybe you went towards technology manufacturers like Intel, Philips, or Dell. You may have even thought of a huge company like GE. Either…
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A Closer Look At AdWords Express

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Google launched AdWords Express more than a year ago as a simple, no frills alternative for small business owners. Nearly all the bells and whistles have been taken out so users need only set a monthly budget and create an ad, then let Google…
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You See Up To A Dozen Experiments Every Time You Use Google

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Google's Chief Economist, Hal Varian, spoke during a Google Tech Talk on October 22, 2012, and he shared some interesting information about what you see every time you use Google, as Barry Schwartz reported for Search Engine Land. "Any time…
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Properly Evaluating Ad Channel Performance

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It's easy to get caught taking metrics at face value and not really interpreting what they mean. Benny Blum, for Search Engine Land, makes a valuable point about how time affects how you value your channels' performances. You have to be wary…
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Mobile Search You Never Thought Of: In-App Search Engines

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When we talk about mobile search engines, there are really only two names in the conversation: Google and Bing. But did you know there are quite a few other options, and you probably already have them available on your phone? Many apps offer…
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How To Create Images That Will Look Great In 5 Years

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Since the release of Apple's retina capable displays, the internet has been running behind the devices accessing it. Instead of improving the way browsing the web looks, the end result of using retina devices to look at the internet is usually…
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