The TMO Blog

Facebook Mobile Ads: A Growing Trend

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Facebook mobile has allowed ads for less than a year, but they've put a lot of effort into making it an effective platform. Now they are seeing the benefits of that, as 20% of the ad buys on Facebook are for the mobile format. The price of…
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What is @font-face? A CSS Guide

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Not too long ago, web designers were restricted to a set of universal type faces that were installed on nearly every computer. If they wished to use more extravagant typographical designs, they pretty much always had to create images with…
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What Are Semantic Mark-Ups and Why Do They Matter?

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Bloggers are always talking about untapped methods of raising click-through rates and positions in rankings. They aren't always as untapped as the writers make them seem, but the advice offered within their articles is usually solid. That's…
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Free Advice From a Social Media Consultant

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Regardless of you company's current social media standing, you could probably benefit from the advice of a consultant. NBC Chicago recently published some free advice from a Chicago-based social media expert, Tim Schraeder. Be sure to read…
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Using MajesticSEO to Diagnose Bad Links

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MajesticSEO is a tool that is as well-known as it is respected. It is great for site audits and research, but it also has an important use in the current state of SEO where it has become clear that your site can be hurt externally, through bad…
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Turn Your Fans Into Loyal Customers Through Social Media

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At the core of most articles on social media is the question of how to turn Facebook fans or Twitter followers into an increase in revenue. There are many theories and plenty of suggestions out there from a variety of experts, but possibly the…
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Easy Ways To Save Money As A Designer

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Web designers find themselves continuously facing the largest issue for anyone in an artistic career. It is often difficult to start a career making work you love while earning enough money to live comfortably. Every artist is used to cutting…
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Social Media’s Advantage Over Email Marketing

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Recently, I wrote about the dangers of trusting the wrong, essentially superficial, metrics when diagnosing your social media strategy. Today, let's talk specifically about the great battle of social media vs. email marketing. Errol Apostolopoulos…
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What is Evergreen Content?

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When trying to pump content out for a blog, it is easy to become focused on resharing news or tips essential to the community, especially with SEO. The problem is that SEO changes so quickly, most of these posts go out of date very quickly.…
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