The TMO Blog

What Are Semantic Mark-Ups and Why Do They Matter?

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Bloggers are always talking about untapped methods of raising click-through rates and positions in rankings. They aren't always as untapped as the writers make them seem, but the advice offered within their articles is usually solid. That's…
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Free Advice From a Social Media Consultant

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Regardless of you company's current social media standing, you could probably benefit from the advice of a consultant. NBC Chicago recently published some free advice from a Chicago-based social media expert, Tim Schraeder. Be sure to read…
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Using MajesticSEO to Diagnose Bad Links

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MajesticSEO is a tool that is as well-known as it is respected. It is great for site audits and research, but it also has an important use in the current state of SEO where it has become clear that your site can be hurt externally, through bad…
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Turn Your Fans Into Loyal Customers Through Social Media

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At the core of most articles on social media is the question of how to turn Facebook fans or Twitter followers into an increase in revenue. There are many theories and plenty of suggestions out there from a variety of experts, but possibly the…
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Easy Ways To Save Money As A Designer

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Web designers find themselves continuously facing the largest issue for anyone in an artistic career. It is often difficult to start a career making work you love while earning enough money to live comfortably. Every artist is used to cutting…
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Social Media’s Advantage Over Email Marketing

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Recently, I wrote about the dangers of trusting the wrong, essentially superficial, metrics when diagnosing your social media strategy. Today, let's talk specifically about the great battle of social media vs. email marketing. Errol Apostolopoulos…
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What is Evergreen Content?

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When trying to pump content out for a blog, it is easy to become focused on resharing news or tips essential to the community, especially with SEO. The problem is that SEO changes so quickly, most of these posts go out of date very quickly.…
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Bring Relevance To Your Metrics

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Is your social media marketing strategy relying on so-called "vanity metrics"? Pageviews, Twitter followers, Facebook likes and even conversion rates fall under that umbrella, as Ivory Madison reports for Harvard Business Review. Instead,…
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What Is The Device-Agnostic Approach To Design?

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If you look at the tags for most articles on responsive design, you will notice the way most writers connect responsive design to mobile design. Thinking of responsive design as a mobile design method kind of misses the point however. When…
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