The TMO Blog

The 4 Scariest Local Marketing Mistakes You Can Make

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There have never been more opportunities for local businesses online than now. Search engines cater more and more to local markets as shoppers make more searches from smartphones to inform their purchases. But, in the more competitive markets…
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New Study Shows How Local Businesses Can Optimize for the Google Carousel

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Google's Carousel may seem new to most searchers, but it has actually been rolling out since June. That means enough time has past for marketing and search analysts to really start digging in to see what makes the carousel tick. If you've yet…
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Google Expands Social Info in Ads and Updates Their Terms of Service

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Google made waves last week when they announced the expansion of how "Shared Endorsements" are used in ads, as well as the change to their terms of service to reflect this. The funny thing is, most people don't understand what is actually changing. The…
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Bing Partners With Klout To Verify Social Personas

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Bing gave people more control over what shows up about them online last week when they partnered with Klout to create Bing Personal Snapshots. Personal Snapshots are an extension of the previously implemented People Snapshots, but it functions…
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New Google AdWords Logo and Web UI Begins to Appear

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It seems like everything looks different over at Google these days. Not only has their logo subtly flattened out, but the way we see a significant number of searches has been greatly altered with the introduction of the Google Carousel. Now,…
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Matt Cutts Says Redirecting Users Based on Location Data Isn’t Spammy

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Leave it to Matt Cutts to always be there to clear the air when there is an issue causing some webmasters confusion. One webmaster, Peter, asked Matt Cutts whether geo-detecting techniques is actually against Google's policies, as it is common…
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Facebook Unveils New Advertising Platform for Ads Based on Goals

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Facebook announced yesterday via Facebook for Business News that they have created a new platform which will allow advertiser to create ads and influence their impact more easily, as Kelsey Jones reported. The news release said that Facebook…
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How Can Local Businesses Optimize for Google Carousel?

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Most of the changes we see to Google are relatively minor. The average user might notice that the layout is a little different, or the ads are in a new place, but in general most of the massive changes to Google occur under the hood, in their…
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Google Speeds Up Mobile Search With Ping Attribute

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Have you noticed a difference using Google on your smartphone this past week? Last week Ilya Grigorik, a Google developer advocate, announced Google was making a tiny tweak which should speed up mobile search on both Safari and Chrome by 200-400…
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