The TMO Blog

New Google Analytics 4 Report Identifies Your Most Engaged and Profitable Audiences

So long as you’ve had at least one user in a specified time period, the report will provide details that make it easier to define who your most effective audience is.

Twitter Is Rebranding to “X”

Elon Musk is continuing to remake Twitter as he wants it with the biggest change yet - an entirely new brand name - X

SEO banner graphic with graphic art of reports with charts on them

The Washington Post Releases Its Own SEO and Web Performance Guidelines

SEO, Web Design

The Washington Post announced it has released the SEO and Web Performance guidelines it uses for others to see.

Instagram Threads Introduces First Paid Promotion Tools

Advertising, Marketing, Social Media Marketing

Instagram's new Twitter rival, Threads, announced it is launching tools to let marketers develop their own paid promotion opportunities.

Study Suggests TikTok Is Losing Ground In 2023

e-commerce, Marketing, Social Media Marketing

Fewer people are using TikTok compared to last year and the social network is losing ground as an e-commerce search engine, according to a new study.

Meta’s Version of Twitter is Here and It’s Called Threads

Social Media Marketing

Meta is launching a new app called Threads that is set to challenge Twitter following Twitter CEO Elon Musk’s repeated blunders.

Google Gives Advertisers More Control Over Where Their Ads Appear With Brand Exclusions and Restrictions

Advertising, Google

Google is giving advertisers more control over where their ads appear in Search with two new features that have only been available to a small number of advertisers previously.