The TMO Blog

Google’s Gary Illyes Explains Why Your Site May Stop Ranking For a Keyword

Google, SEO

Typically when a site starts ranking worse for one keyword, the effect is also seen for several of the other keywords it ranks for. So what does it mean when a website only loses rankings for one keyword? According to Google’s Gary Illyes,…

New LinkedIn Ads Study Finds What Makes The Most Effective Ads

If you’ve ever wanted to know the secret to get the best response on LinkedIn Ads, Vidmob’s recently released report on global advertising trends on the platform may be exactly what you’re looking for.

AI Is On The Way To Google Ads According To New Test

Advertising, AI

The rise of AI continues as Google Ads has started testing using artificial intelligence to help advertisers create the message for their ads.

Twitter Makes Its Source Code Public, Here’s What You Need To Know

Marketing, News, Social Media Marketing

Following leaks, Twitter has made its content recommendation algorithm completely available to the public - laying bare how the social network works and what sort of posts are most likely to succeed. Along with a lot of interesting…

Google Blocked Over 5.2 Billion Ads In 2022 According To Annual Ads Safety Report

Advertising, Google

Google released its annual Ads Safety Report this week, highlighting the company's efforts to guarantee advertising on its platforms is safe and trusted.

Google Announces 5 New Ways To Learn More About Your Search Results

Google, Marketing, News

Just ahead of International Fact-Checking Day on April 2, Google announced a wave of new features intended to make it easier for users to learn more about where their information is coming from.

LinkedIn Launches 4 New Features For Businesses

Marketing, News, Social Media Marketing

LinkedIn revealed a slew of new features designed exclusively for businesses this week, including content creation, new ways to engage with other companies, and easier ways to have live discussions with others.

Meet Google Bard – Google’s Response To Bing and ChatGPT’s AI Tools

AI, Google

Google has started giving users in the US and UK access to Google Bard, its answer to Bing and ChatGPT’s AI chat tools. The company is doing a gradual rollout through a waitlist at bard.google.com. What Is Bard? Bard is a generative…

Google Confirms March Broad Core Algorithm Update Is Rolling Out

Google, News, SEO

Google has confirmed it is rolling out its latest broad core algorithm update, signifying yet another potential shake-up for the search engine’s results.