Google is making it easier for shoppers to find small businesses and their products with a new filter for shopping search results.
The new filter allows users to only see results from businesses with the “small business” attribute associated with their listing.
Google recently added the attribute, which can be added to your business’s Google listings within your Google Business Profile manager or Merchant Center account.
According to Google’s data, 84% of shoppers say that supporting local or small businesses.is important to them. This inspired the decision to add the recent attribute and filter.
As the announcement says:
“We’ve added a “small business” filter to Search on desktop and mobile, and to Maps on mobile. Tap the filter to see products from merchants across the web that identify as small businesses, including e-commerce brands, local businesses and sellers from marketplaces like Etsy and eBay.”
The filter is available for all users already, with many sighting it over the past weeks. This is the first time the company actually announced the small businesses filter, however
You can see a screenshot of how it looks on mobile below:
Why This Is Important For You
If your small business has struggled to drive sales from Google Shopping, this may be the break you’ve been looking for. The new filter allows you to stand out without the usual competition from major retailers and lets shoppers find new small businesses to fall in love with.