The TMO Blog

X is Sending Less Referral Traffic Compared To a Year Ago

Under Elon Musk's leadership, X (formerly Twitter) has been sending significantly less referral traffic to publishers

Has The New Bing Search Taken Any Search Share From Google?

Bing made quite the splash six months ago, with the launch of its new AI-powered search experience using Bing Chat. New data, which Microsoft disputes, suggests the search experience may have failed to make much of a lasting impression.

New Instagram Test Asks “Are Four Ads At Once Better Than a Single Ad?”

Advertising, Social Media Marketing

Instagram is testing a new ad format that combines four ads from competing businesses into a single ad unit.

Google Business Profiles Now Let Brands Include Links To Social Profiles

Google, Local Search, Marketing, Social Media Marketing

Google is finally allowing brands to naturally add social media links within their Google Business Profiles. The move comes following years of frustration from website owners, as other search engines like Bing have allowed similar…

Google Says There Is No SEO ‘Penalty’ For Old Content After CNET Pruned Thousands of Old Pages

Marketing, SEO

A recent article from Gizmodo has lit up the world of SEO, drawing a rebuff from Google and extensive conversation about when it's right to delete old content on your website.

New Google Analytics 4 Report Identifies Your Most Engaged and Profitable Audiences

Advertising, Analytics

So long as you’ve had at least one user in a specified time period, the report will provide details that make it easier to define who your most effective audience is.