If anyone can tell you the secret to finding success on AdWords, it would be Frederick Vallaeys. Vallaeys was one of the first 500 employees at Google, and he spent over 10 years establishing AdWords as the hugely powerful platform it is today. Now, that he has left Google, Vallaeys is finally free to share […]
Google has been aggressive about encouraging webmasters to make their sites more mobile-friendly, and it appears they will only become more strict in 2015. Google has started sending mass notifications to webmasters whose websites are not appropriately optimized for mobile. The notifications, titled “fix mobile usability issues found on…” informs webmasters that their sites have […]
SEO is an essential part of growing your business online, but it can often seem impossible to keep up with the constantly changing trends and policies. With the never-ending changes coming from Google and the other major search engines, you could drive yourself crazy trying to react to every single update. Thankfully, a recent infographic […]
Online marketers love tracking and evaluating their campaigns and business owners love knowing their marketing is successful. Unfortunately, tracking is only able to capture so much information. For example, until recently it has been nearly impossible to properly track the impact of your ads on the amount of traffic you see coming into your store. […]
Now that the holiday season is over, several companies including Target and Amazon are releasing statistics related to 2014’s holiday shopping. While there are several interesting facts to be found in the reports, Target’s release may have the most striking bit of information. Target claims the majority of traffic to its Target.com website came from […]
Many small businesses are pretty cautious when it comes to investing the very limited amount of time and money they have into marketing, but a new survey shows the vast majority of small or medium businesses who use online marketing are glad they did. BrightLocal’s annual SMB Internet Marketing Survey asked 736 businesses with 1-50 […]
Facebook may still be the most popular social media site, but Instagram is easily the fastest growing site, according to a new survey released by Pew Research Internet Project. The survey shows the most popular social media site’s growth may be stagnating, but their most recent changes seem to be improving engagement. The Pew numbers […]
Expect to see a lot more videos in your Facebook feed. According to the social media platform, people around the world are posting 75% more videos to Facebook compared to this time last year, and that growth is even greater in the U.S. where video uploads on the social network have risen 94%. Unsurprisingly, this […]
According to new data from web traffic analytics provider StatCounter, Yahoo has reached its highest share of the U.S. search market in more than five years thanks to a recent agreement with Mozilla. In December, Yahoo’s search share jumped to 10.4 percent, up from 8.6 percent in November. The new share of the search market […]
Twitter is making some big changes to its feed for the first time since the company established itself as a major social media platform. Users are spotting a ‘While you were away’ feature which helps sort through the noise of your feed to find the best content. The feature is not available for everyone yet, […]
