Twitter is making some big changes to its feed for the first time since the company established itself as a major social media platform. Users are spotting a ‘While you were away’ feature which helps sort through the noise of your feed to find the best content.
The feature is not available for everyone yet, but the increasing number of users seeing it suggests it will be fully available soon. Twitter is currently declining to confirm when a full release is expected.
OMG, it appears Twitter is testing a Facebook-like algorithm for the Home stream called "While you were away…" pic.twitter.com/CpQQMLp0VO
— Eli Langer (@EliLanger) December 31, 2014
‘While you were away” is the first notable non-chronological feature available on Twitter, making a significant break from the traditional time-sorted feed on the site. Twitter indicated something similar was coming back in November, when the company said it would allow you to find the ‘best’ tweets from your feed since you last opened Twitter.
“Every time you open the Twitter app, you’ll see something great,” said the announcement.
In the past, Twitter would alert users to popular Tweets with email and push notifications. The new feature should streamline the process to make it easier for users to catch up with their friends without having to scroll through endless posts.
‘While you were away’ may also have some potential benefits for businesses as well, depending on the platform’s algorithm. With continued visibility of successful posts, there is a greater chance for people to see anything you share once it has gained traction.