Twitter’s ad revenue and engagement may be going up, but Twitter’s advertising platform is struggling to maintain growth as they see fewer advertisers using their service to promote their content. According to Twitter’s latest shareholder letter, ad revenue grew 18 percent year-over-year, reaching $535 million in Q2. Similarly, ad engagement shot up 226 percent and […]
Facebook Live is going to become even bigger in the coming weeks. Facebook has been heavily pushing their live video streaming service and now they have announced several new features that will expand how users can livestream their lives. Some of the new features are already available and the rest will be rolling out in […]
Online shopping isn’t always a static process. Shoppers often hop from device to device freely as they browse and ultimately purchase. In fact, Google says 61% of internet users and over 80% of online millennials begin shopping on one device but finish their transaction from another. To help you better keep track of these customers […]
Does it seem like your ‘Contact Us’ page never actually leads to contact with customers or interested consumers? These days, every business with a website has a contact page, but few are putting the time and care into these pages that they invest in other areas of their site. I couldn’t count the number of […]
Google is rolling out a new update to its Local Inventory Ads that let allows searchers to browse in-stock products when they search for a business. That means if a users searchers for your business, they could browse your inventory straight from Google. So far, the new features are limited to a small number of […]
It may seem like everyone is online these days, but somehow some businesses still don’t have websites. Your business might even be one of them. If your business has gone this long without a website, you probably have your reasons. You may think you don’t have the money or you simply don’t need one. Neither […]
Social media is one of the quickest and easiest ways for a customer to reach a business, which is why sites likes Twitter and Facebook are fast becoming de facto customer service platforms. Users expect to be able to reach a business and have their problems solved through social media and it is important for […]
It has now been two years since Google announced it would be making HTTPS a minor ranking signal, and a recent study from Moz shows just how many sites have made the switch since then. After Google’s announcement, there was an initial surge in sites changing from HTTP to HTTPS, but many held back to […]
If you’re a business that publishes content on Facebook, you have good reason to be frustrated. This week, the company announced they’d be de-emphasizing publisher-posted content in users’ news feeds in order to better highlight posts from friends and family, which means it will be even more difficult to break through to a wider audience. […]
It is no secret that many consumers often get annoyed with ads. Either they get worn down by sites that go overboard with ads littered across their pages or they just get tired of seeing ads that aren’t relevant or interesting to them. Thankfully, Google has found a way to give users the power to […]
