These days, everyone knows about content marketing in some form. Whether you’re a business releasing blog posts and videos, or a consumer downloading ebooks and clicking on sponsored posts, there’s no denying that content marketing is ubiquitous in the modern day. But, you might be surprised to learn this isn’t a new phenomenon. Content marketing has […]
For years, the only way to advertise on Snapchat was by spending hundreds of thousands of dollars to work directly with the company for custom advertising. Gradually Snapchat has been opening the doors to advertisers, but still require interested businesses to work with third-party partners to purchase ad space. Starting this June, that all changes. […]
Do you have a search box or form on your website? Are you still using HTTP for your site? If so, you may want to begin the process of switching to HTTPS sooner rather than later. Google says it is preparing to launch new efforts within their Chrome browser to encourage webmasters to migrate to […]
Paid search advertising continued to rise last year, accounting for almost $35 billion in ad spend, but the IAB’s latest revenue report shows big shake-ups in where that money is going. During 2016, desktop paid search dropped by 10 points and was down by almost $3 billion. However, mobile paid search shot up, leading to […]
Between the countless public hacks, identity thieves, and an increasing awareness of how vulnerable personal information is, protecting customer’s personal data has become a hot-button topic over the past year. Perhaps this may be why an increasing number of sites are switching to the more secure HTTPS web security protocol. In fact, a new report […]
If you’re a business investing any amount of your budget into online marketing, there’s a good chance you are running ads on Google. So, it may raise your eyebrows to learn the company operating one of the largest online ad platforms is about to release a new feature that will block ads on Chrome. Indeed, […]
YouTube is arguably the largest online video platform on the internet (though Facebook is providing some tough competition), so it is interesting that the platform has been one of the slowest to provide a widely available way to live stream. That may be starting to change, however, as YouTube is significantly lowering the number of […]
Google Image Search is making it easier for consumers to find the exact item they’re looking for with a new “Similar Items” suggestion area on searches from mobile devices. The company says the new feature will also help shoppers find new products that compliment one they were already looking for, opening an entirely new door […]
Last month, Google told the world it would be shuttering its Google Trusted Stores program, its long-standing ratings and certification program. Well the time has come, as the program said farewell this week. In its place, Google has launched “Google Customer Reviews” – a new ratings program that aims to be more accurate and valuable […]
Twitter has always been built on the idea that brevity is the soul of wit. But, it can still be hard to fit everything you need to say in just 140 characters, especially if you’re responding to someone with a long username. Until now, user names were included in YouTube’s character limit. That is no […]
