Google has been banging the drum for speeding up mobile websites for what seems like forever now, and they’ve released numerous tools to try to help webmasters do just that. This week, at the Mobile World Congress in Barcelona, the search engine announced two more resources to show websites how they are performing – a […]
Google is bringing its super-fast Accelerated Mobile Pages to email the company announced this week. During its conference in email, the company unveiled that developers can now take advantage of the mobile-friendly AMP framework when developing emails for Gmail. The decision gives people the ability to create faster, sleeker emails with a higher level of […]
Starting today, Google’s own web browser will start blocking troublesome ads across the net. The company has been warning they would be launching their own ad blocker since last June, and has officially started rolling out. By default, Google’s Chrome browser will remove ads from sites that use disruptive ad techniques. “A big source of […]
Facebook is making some tweaks to Page Insights that might make Page owners a bit frustrated but are actually valuable changes in the long run. The biggest update is in how Facebook will calculate organic reach for content. In the past, reach has been measured based on how many times a post is loaded […]
Google has announced a new set of tools for its Chrome Lighthouse developers extension that may finally make the tool relevant for both marketers and business owners The Lighthouse extension is adding SEO audit metrics that make the tool an easy and fast way to see how Google perceives your website and what needs a […]
Instagram has introduced a new way for brands to tell their Stories, with expanded photo and video carousels. In the past, brands could only include a single photo or video in their Story ads. Now, a limited number of advertisers can triple that with three consecutive photos or videos, as the company announced today. For […]
Retargeting is undeniably a powerful way to reconnect with potential customers and remind them to take action on something they were interested in. Unfortunately, when done poorly, it can also be terribly annoying. Now, Google is giving users the power to mute ads from brands who abuse retargeting or remarketing ads. Retargeting ads – or […]
A recent survey from the United States Chamber of Commerce confirms what many already knew: small businesses across the country are discovering that social media can help find new customers and grow your business. In particular, they see Facebook as a major platform for marketing their business directly to their audience. The findings of the […]
Google has been encouraging webmasters to make their sites as fast as possible for years, but now they’re making it an official ranking requirement. The company announced this week that it will be launching what it is calling the “Speed Update” in July 2018, which will make page speed an official ranking signal for mobile […]
After a few weeks of testing, Google My Business has officially announced that all business owners can now upload videos to their Google My Business listings. Business owners can “view videos added by customers and upload videos about their business for customers to view,” said Google’s Allyson Wright. Videos can be up to 30 seconds […]
