Facebook is opening up a new part of its platform to advertising by letting businesses run ads in the Facebook Marketplace for the first time. Marketplace has, until now, been an area of the site strictly reserved for users to buy and sell items. However, that is changing as Facebook is allowing ads to also […]
Pinterest is giving video advertisers even more screen real estate with a new video ad unit that expands to fill the entire width of your screen. The company first introduced promoted videos over two years ago. Since then, Pinterest says they have proven to drive business and measurably impact purchasing decisions. “Two years ago, we […]
Facebook’s Stories are officially being monetized, as the social network announces new ads within their latest big feature. The rising popularity of Facebook’s stories has been a slow growth. It has taken approximately 14 months since the launch of the feature to reach 150 million daily views. To put that in context, Instagram’s Stories reached […]
Are you afraid typos or grammatical errors in your blogs might be hurting your Google ranking? According to Google Webmaster Trends Analyst John Mueller, worry no more. The good news is typos won’t hurt your search rankings. The bad news is they may still hurt you in other ways. Responding to a Twitter user who […]
Google has given webmasters their final warning to convert their sites to HTTPS or be branded as “Not Secure” with a prominent message in the browser bar of all Chrome and all Chrome-based browsers after October of this year. Why is Google doing this? Google has been urging webmasters to switch their sites to the […]
Customers who have left a review for your website on Google will now receive notifications via email when you respond, providing even greater incentives for businesses to promptly respond to any reviews they receive. In the past, it was possible a reviewer may have never seen your response unless they deliberately checked on their post. […]
Don’t you wish you could somehow run one set of ads with the perfect headline for anyone who sees it, even when they have different needs or interests? AdWords is bringing that fantasy a little closer to reality with Responsive Search Ads. These ad formats, currently in beta and available to some advertisers, allow you […]
Facebook gives business page owners a lot of information that can be useful for growing your brand and increasing engagement with your business page. However, that information has been limited to just those using the desktop version of the site until recently. This week, Facebook introduced a new Analytics app capable of measuring your business […]
Google is sending emails to webmasters that are being migrated to the search engine’s new mobile-first index. If your site gets indexed, Google will start choosing the mobile version of your site as the default choice – meaning your site is fast enough and optimized for mobile users. The search engine first said they would […]
If you’ve spent much time trying to promote your business on Facebook, you’ve probably recognized the social platform isn’t exactly the best at transparency. There are a lot of questions about what exactly you can and can’t post, which made it even more frustrating that there was no way to appeal the decision if Facebook […]
