Pinterest is giving video advertisers even more screen real estate with a new video ad unit that expands to fill the entire width of your screen.
The company first introduced promoted videos over two years ago. Since then, Pinterest says they have proven to drive business and measurably impact purchasing decisions.
“Two years ago, we launched the first version of Promoted Video on Pinterest. Since then, people on Pinterest have tuned in to watch high-quality videos so they can find ideas, make decisions and do what they love. When you think about the mindset and behavior on Pinterest, it’s no surprise that people say that videos from brands on Pinterest add to the experience (1.6x) and that they are more likely to make a purchase after viewing a video (2.6x)”
As their name suggests, max width promoted videos are designed to spread out significantly further than the typical Pinterest videos in feeds and search results on mobile devices. This makes them stand out even more and truly get the attention of viewers. The format is available in both 16:9 (cinematic) and 1:1 (square) aspect ratios.
While announcing the new promoted video format, Pinterest claimed that users are more interested in seeing videos from brands on Pinterest rather than other platforms.
“People on Pinterest really are more interested in videos from brands than on other platforms. 67% of Pinterest video viewers say that videos on Pinterest inspire them to take action. In contrast, only 32% of people say that about other platforms.”
For the moment, Pinterest is just getting started testing these max width video ads with a small group of select advertisers, however they say the format will be available in Pinterest’s ad manager later this year.