Pinterest is changing things up in a major way for brands, with an all-new design for business profiles and an entirely new ad format. New Business Profile Design Pinterest’s new design for business profiles puts the focus directly on dynamic content and a central view of product pins. Specifically, brand profiles will now include: A […]
Google has announced they will be rolling out a broad update to their core search algorithm starting later today. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please […]
Google is making it easier to find the most important information in YouTube videos for users by including timestamps in search results. The feature has been in testing for the better part of a year but has officially been announced this week. As the company explains: “Videos aren’t skimmable like text, meaning it can be […]
For the first time, Facebook is giving you a way to schedule Instagram posts ahead of time without the use of a third-party tool or app. The new functionality, available to all business accounts through Facebook’s Creator Studio, allows you to plan your Instagram pictur updates and IGTV videos up to six months in advance. […]
Microsoft is expanding its responsive search ads beta to all advertisers. Responsive search ads are an increasingly popular way to automatically tailor your ads for the specific needs of individual customers. Essentially, the advertiser can create a number of combinations for both headlines and descriptions within a single campaign, which the ad platform then selects based […]
New research from Yext and Forbes reinforces just how important it is to keep the information on search engine results relevant to your business accurate and up-to-date. The findings from more than 500 US consumers indicates that people automatically assume only half of the information they see in search results is accurate. Additionally, those consumers […]
YouTube has ramped up its efforts to remove harmful content over the last quarter, as a new report shows the company removing over 100,000 individual videos. That is nearly 5 times the number of videos removed in the first quarter of the year, reflecting a big shift in activity following a new hate speech policy […]
A new large-scale international study from Google shows that shoppers are increasingly using online videos to help make purchasing decisions. Specifically, the study – which used a mix of surveys and in-person interviews – found that more than half (55%) of consumers regularly use online videos as part of their shopping research. As the company […]
If your brand has a LinkedIn page, you are undoubtedly trying to amass followers to grow your company’s profile and expand your reach. Now, you can learn from the best. LinkedIn revealed the top 10 most followed pages across the platform this week, along with some added insight into why these pages have been so […]
In a post to the company’s business-focused blog, Twitter revealed this week that Tweets including videos generate 10-times the engagement compared to posts without video. Most importantly, the pot highlights the fact that you don’t need a Hollywood-sized budget or cutting-edge cameras and microphone to attract this level of engagement. You just need an average […]
