Google is Rolling Out a Large Update To Its Core Algorithm Today

Google has announced they will be rolling out a broad update to their core search algorithm starting later today. 

Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog for more about that: https://t.co/e5ZQUAlt0G

— Google SearchLiaison (@searchliaison) September 24, 2019

While the updates are a regular part of maintaining and improving the company’s search engine, Google has typically been reluctant to give advance notice before the update has rolled out. In some cases, they have even been unwilling to address algorithm updates in-depth after their implementation. 

This is only the second time the search engine has announced a broad core algorithm update ahead of time, suggesting they are being more proactive in communicating with webmasters. 

Google’s Danny Sullivan says the update should start very soon and will take up to a few days to complete. 

I expect it to begin in a few hours; these typically take a few days to fully roll out. Yes, we'll post when the rollout begins. We don't post when it ends because there's typically other updates that are always happening, too. But after a few days, as said.

— Danny Sullivan (@dannysullivan) September 24, 2019

The company’s announcement didn’t add any new guidance or recommendations for managing your site during and after the rollout of this update, but Google did recommend reviewing the existing guidelines for core updates:

• Widely notable effects are to be expected, which can include drops or gains in search rankings.
• Core updates are “broad” in the sense that they don’t target anything specific. Rather, they’re designed to improve Google’s systems overall.
• Pages that drop in rankings aren’t being penalized; they’re being reassessed against other web content that has been published since the last update.
• Focusing on providing the best possible content is the top recommended way to deal with the impact of a core algorithm update.
• Broad core updates happen every few months. Sites might not recover from one update until the next one rolls out.
• Improvements do not guarantee recovery. However, choosing not to implement any improvements will virtually guarantee no recovery.