In the past, several Google employees have suggested they would like to see site security included as a ranking factor within their search engine. Now, Google has followed through and announced that going HTTPS, or adding a SSL 2048-bit key certificate on your site, can potentially give you a small ranking boost. Don’t expect to […]
It has been a few weeks since Google caught the search world by surprise with the release of its local search algorithm which has been nicknamed “Pigeon.” Out of all of Google’s search algorithms, Pigeon was likely the most well-received at its initial roll-out, but is that still the same now that some time has […]
Bing is working hard to improve user safety. But rather than censoring or blocking sites that Bing deems to be a threat, the search engine is offering extra information so that users can make informed decisions and hopefully avoid sites that may have been compromised. Bing announced the Bing Site Safety Page this week on […]
The report from the 3rd Annual U.S. Mobile Path-to-Purchase Study conducted by xAd and Telmetrics shows that as consumers mobile shoppers are increasingly receptive to relevant mobile ads, reflecting the increasing trust in mobile browsing. The report, published earlier this week, shows that nearly 50 percent of mobile shoppers reported they felt mobile ads are […]
Google has been working hard to expand their reviews and ratings systems, and yesterday they made a big step by announcing that they will be introducing product ratings for Product Listing Ads (PLAs). The announcement, which appeared on the Inside Adwords Blog, stated: Product reviews provide critical information to shoppers making purchase decisions. To help […]
A few weeks ago Google finally got around to releasing the iOS version of Google Analytics. The app had been available for Android for quite some time, but the release to iOS makes website data available to webmasters at any time and it is fair to assume some business owners and webmasters may be trying […]
The majority of reports about Facebook this year would suggest the largest social media platform is about to crumble under its own weight. But, all the latest data from their Second Quarter 2014 Financial Summary indicates otherwise. The report includes a ton of positive statistics for the social media leader, but the biggest findings are […]
Last night Google breathed new life into a forgotten algorithm by updating their local search algorithm to provide more useful, relevant, and accurate local search results that are more closely linked to traditional web search ranking signals. While Google has remained mum on a large amount of the details, we do know the changes can […]
As a business owner with an eye on your company’s online marketing success, you have likely heard about Google’s search engine algorithms. You may even have a general idea of how they function and effect your business’s online presence and marketing strategies. But, unless you spend your free time reading all the SEO blogs, you […]
Yesterday, Facebook announced an update to ad targeting options that will help refine your efforts to reach people on specific devices by letting you target users based on their device. As the announcement says: In order to get high quality installs or engagement within an app, it is very important to reach the right people […]
