Google Rolls Out New Local Search Algorithm

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Last night Google breathed new life into a forgotten algorithm by updating their local search algorithm to provide more useful, relevant, and accurate local search results that are more closely linked to traditional web search ranking signals.

While Google has remained mum on a large amount of the details, we do know the changes can be visible within Google Maps search results as well as traditional search results. From the online discussion, it also local businesses are also getting significant ranking and traffic boosts as most responses have been positive.

Most of the changes are behind the scenes, which Google doesn’t want to share with the world. However, Barry Schwartz shared that the new algorithm ties deeper into web search than previously by linking it to search features such as Knowledge Graph, spelling correction, synonyms, and more.

Google also says the new algorithm improves their distance and location ranking parameters.

The algorithm is already rolling out for US English results, but Google wouldn’t say when to expect it to roll out for other regions and languages, nor would they comment on what percent of queries have been effected or if web spam algorithms were included in the update.

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